The famous hip hop group, Run-DMC, have filed a $50 million lawsuit against a few retailers. The legendary group is reportedly accusing the retailers of using the group’s name without permission. At least three retailers have been sued, Amazon, Walmart and Jet.
Darryl ”DMC” McDaniels, who first made his start in the music business as one third of the hip hop group Run-DMC, claims that the retailers did not have the right to sell products with the Run-DMC logo. The lawsuit, which accuses Amazon, Walmart and Jet of selling clothing and accessories with their name and logo, was reportedly filed on Thursday. The lawsuit alleges that the retailers have improperly profited, diluted and harmed the group’s brand.
The group is seeking at least $50 million of damages from the three retailers, which are being accused of selling t-shirts, hats and other products with the logo.
Run-DMC, founded in 1981, signed a deal with Adidas in 1986. The deal between the sportswear manufacturer and the group was one of the first endorsement deals between hip hop artists and a major corporation. McDaniels has pointed out that the famous logo has been licensed in the past to companies such as Adidas, which is currently one of the largest sportswear manufacturers in the world.
Run-DMC retired back in 2002 but the group and logo is still very popular around the world. The group, which was founded by McDaniels, Joseph ”Run” Simmons and Jam Master Jay, retired after the death of Jam Master Jay, who was shot and killed at a recording studio in 2002.
Amazon, Walmart and Jet, which was acquired by Walmart earlier this year, have not commented on the lawsuit. The lawsuit reportedly includes other retailers.
The Run DMC logo is usually mentioned as one of the greatest music logos of all time and while it’s been licensed by companies in the past, the group is not happy with these retailers as they are allegedly using the logo for profit.