Apple Urges Customers to Order the Apple Watch Online

Apple's urged customers to order their Apple Watch online due to limited stock and lines.

Apple’s Watch

The Apple Watch has generated a buzz, and for the right reasons. Their revolutionary watch is a must-have for Apple lovers across the world.

However, Apple has recently began informing their retail workers to persuade customers to purchase the Apple Watch online. Preorders for this watch will be available on Friday. If you’re looking to buy the Apple Watch, then set an alarm for April 24. Starting that date, the Apple Watch will be available for purchase online or reservation in store.

The Plan

An anonymous source has informed the Business Insider that “store inventory will be limited”. Accompanied with a memo supposedly written by Apple’s retail chief Angela Ahrendts, purchasing the Apple Watch online will be much easier than in-store.

“The days of waiting in line and crossing fingers for a product are over for our customers. The Apple Store app and our online store make it much easier to purchase Apple Watch and the new MacBook. Customers will know exactly when and where their product arrives,” the memo apparently states.

Also, the memo supposedly reads “This is a significant change in mindset, and we need your help to make it happen. Tell your customers we have more availability online, and show them how easy it is to order.” This mindset also pertains to the release of the 12-inch MacBook, which flaunts a new Retina Display. However, is this memo trustable? Better yet, is this memo even real?

If we assume that this memo is 100% real, then this new tactic would be beneficial for Apple. Although they are referring users to their online store, they do not push customers away from retail stores to try on or purchase the latest devices.

Apple is allegedly constructing stations in their stores to provide potential Apple Watch purchasers a hands-on demo. They have even trained dedicated employees to introduce each model. Again, this desired device by Apple will most likely have a limited stock.


Those who choose to buy the Apple Watch in-store will be able to try on the watch. However, this does not assure that they will leave the retail store with a smile and a bag containing a watch. This frustrating occurrence has happened to many trying to get their hands on an iPhone 6 or 6+ on release day. Waiting in line for hours just to leave with a pair of Apple Ear pods definitely does not leave a good impression of Apple on you. 

This is why Apple has been urging customers to purchase the Apple Watch online. The only drawback is that you may not get your device as soon as you think. Regardless, you will not be forced to wait outside in a tent discussing why you love Apple so much to fellow Apple fans.

Why has Apple only began to use this marketing strategy for the Apple Watch?

This is because customers from Australia, China, Germany, Japan, the US, UK, Canada, and Hong Kong will be able to make an appointment to try the Watch.

The Watch will be available to both customers online and in-store, but it is all a matter of personal preference.