Sprint seeks to eliminate a customer pain point today with its Direct 2 You upgrade process, where they deliver the phone to your home by a trained professional who will also help you through the set up process.
Customers will be able to upgrade to a new device from the comfort of their home, office, or any other place of their choosing. The program is available starting Monday to customers in the Kansas City, MO metropolitan area, which also happens to be Sprint’s hometown. Within a week, the service will be available in Chicago and Miami. Throughout the course of the next year, Sprint hopes to add more cities, with a goal of 5,000 cars being on the road by the end of the year.
The process starts with a text or email from Sprint to inform you that you have an upgrade available. Upon calling the number included in the text, Sprint customers get to select what device they would like to upgrade to, at which point they can opt for a Direct 4 You service expert to deliver the phone. The expert will assist the user in setting up and activating the device, transfer contacts, and personalize it to the customer’s tastes. The Direct 4 You representative will then be able to collect the user’s old phone for recycling.
The battleground is getting bloody as US carriers ramp up competition as the two underdogs, Sprint and T-Mobile try to overtake the two monopolies, AT&T and Verizon. Currently, Sprint and T-Mobile are in an all out war for the position of being the 3rd largest cell phone carrier in the US.
Sprint’s new CEO, Marcelo Claure, has expressed his interest in creating more competition, and because of this interest, he has brought a new attitude to the carrier. Claure wants to take the fight to his competitors and is launching the programs to just that.