The SJCAM and the GoPro, from GoPro Inc (NASDAQ:GPRO) are both action cameras designed with the mobile filmmaker on the go. Â Both cameras are great for your extreme sports, deep sea diving, or merely dog recording activities. GoPro invented the action camera line of cameras and currently occupies the higher end of that market with cameras starting at 129.99 and going as high as $499.99, not including the many attachments and straps you can purchase to make the most out of your experience.
On the other hand, the SJCAM SJ 4000, which looks very similar to the go pro, seeks occupies the lower end of the action camera market, usually selling for under $100. Currently you can get the SJCAM for a discounted price of under $70 by following this link to automatically apply the discounted prices on Amazon. Unlike the GoPro, the SJCAM SJ 4000 comes with a plethora of attachments and straps so you can start recording your action packed videos as soon as possible without spending any more than you’ve already spent to purchase the camera.
When comparing the two brands overall GoPro exponentially surpasses the SJCAM SJ 4000 when you’re looking at the premium cameras such as the GoPro Hero 4 Black, the GoPro Hero 4 Silver, and the GoPro Her o 4+ black. These premium cameras shoot video in up to 4k p resolution with a multiplicity of different 
options. Premium GoPros have a plethora of attachments such as the LCD screen, the extra battery pack, external microphone input, Wi-Fi and Bluetooth, professional quality low light settings, etc. However, keep in mind that these cameras will cost you 3 to 4 times the cost of an SJCAM SJ 4000.
The premium GoPros can satisfy both the professional and the amateur but are really geared towards professional use for amateurs the amount of customizable options and settings is far beyond what a novice would understand or even need. To truly make a comparison we should look to the camera that GoPro specifically created because cheaper alternatives, like the SJCAM SJ 4000, were taking quite a bit of business from GoPro.
To alleviate this issue GoPro rolled out its budget camera the GoPro Hero. The GoPro Hero is truly a budget camera, it comes with virtually no features and it can’t even be removed from its casing. The GoPro hero allows you to shoot video from 720 p to 1080p but you can’t even view the video until you upload it to your computer. There is no way to attach an external battery pack to increase life, and the only output is the micro USB output, no attachments such as microphones to help it pick up sound.
The SJCAM SJ 4000, in respect to the GoPro Hero, is a far superior camera at a price far below the cost of the GoPro Hero. For around $70 you can get full HD 1080p videos, 12 mega pixel still photos, a 170 degree lens, a built in 1.5 inch LCD screen to playback your videos, several mounts, and many other features not included in in the $120.00 Go Pro Hero. In terms of quality the SJCAM SJ 4000 is comparable to GoPros last camera series the GoPro Hero 3 and GoPro Hero 3 silver. Considering the SJCAM SJ 4000 is one fourth the cost of the GoPro Hero 3, it’s safe 
to say when it comes to value the SJCAM SJ 4000 is your best bet.
Still, the intent of the user is the most appropriate gauge of whether or not the SJCAM SJ 4000 or the GOPRO is the suitable choice. If your filmmaking needs are professional then of course go pick you up a Go Pro Hero Black. On the other hand, if you and your family are going snorkeling for spring break and you’re not very tech savvy but you still want a great camera that will shoot high quality videos, pick you up an SJCAM SJ 4000.
GoPro Discount: You can now also get a variety of GoPro Devices at discounted rates by clicking here
Not that anyone cares about SjCamm but the one in your picture is upside down.