Palmer Luckey: Oculus Rift Will Cost More Than $350

Virtual reality still has a lot to go before it reaches its full potential. Those waiting have seen the many demonstrations and the interest of companies looking to get in on the virtual reality action. Virtual reality is not complete just yet but time goes by fast and we’ll soon be using it. The cost has been a big question since virtual reality started making news but now we have an idea.

Earlier this year, Oculus CEO Brendan Iribe said the Oculus Rift is an experience that goes over $1,000. But he was talking about the cost of the device and the PC required to run it. No numbers have been mentioned since and fans have kept wondering how much it will really cost.

Oculus Rift founder Palmer Luckey has now kind of revealed how much it will cost when it is released. He stated that the Oculus Rift on its own will cost more than $350. The PlayStation VR is said to be coming with the same price as the PS4, which currently goes for $399. So if you’re looking to get in on virtual reality, you’ll probably need to save around $400 for the base kit. That won’t be the final price of course, there are more add-ons and hardware you’re going to need to get the best out of it.

Price and Interest

That’s a big price tag, considering that the device needs other things to work. Prices will go down as time goes on but those looking to have fun right away are going to need to start saving now. Be prepared because Oculus Developer Kit 2you’re going to want the peripherals, which means you’re going to have to spend more. Luckey also talked about the cost for the initial development kits, which have kept the same price since release, saying that it is simply a case of more tech being added to them. Oculus wants to provide the best experience possible and is trying to deliver a quality headset, so we won’t be seeing price cuts anytime soon. There are cheaper options out there if you think the Oculus is expensive, one of them is the Gear VR, which goes for $99.


Some companies are already using the technology to impress customers. One of them Marriott International Inc (NASDAQ:MAR), the hotel giant has actually worked with it for the last two years. The company has this booth, where users go on tours. There are only two options available at the moment but the experience has become an attraction. The tours are on London’s skyscraping Tower 42 and Hawaii’s Wai’anapanapa Black Sand Beach in Maui. Those who visit the Tower 42 feel like they’re standing up in the air because the floor elevates and the wind flows through their hair. In Hawaii’s tour, users feel like they’re at the beach.

The technology seems to have found a lot of interest in the tourism industry, with travel companies showing customers the destinations before they actually go there.

What do you think about the price? Are you interested in virtual reality? Let us know in the comments.




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