The Top Benefits of Amazon Prime, Inc. (NASDAQ:AMZN) Prime is an important part of the retailer. The service, which is becoming more and more popular, set a new record for the company as more than three million customers signed up in just the third week of this month. The service is so popular that analysts estimate that 25 percent of U.S. households are currently signed up.

The service is very popular, but many don’t know what it is about or what it brings to its customers. Here are some of the perks of the Prime subscription:

Films and Series

The Internet based retailer offers a streaming service, where customers can watch critically acclaimed original series. The subscription also gives customers access to a number of movies and shows. For $99 a year, you can watch all the content available but that’s not all, you’ll see the rest of the things it offers below. Oh and add free music streaming too, the selection is not as big as other music sites but it’s still a good feature.

Early Access To Deals

Amazon offers thousands of deals everyday and it gives Prime members a 30 minute advantage over the customers without a subscription. This is great, especially for Black Friday or Cyber Monday, where deals can be found all over the site.

Discount For Students

College students can try the service for the first six months for free. The membership will then cost $49 a year, which is half the price of the one being offered for regular customers. The free six months and then half the price is a great option for those in college.

Amazon BoxesFree Two Hour Delivery

This is one of the best features of Amazon Prime. The two hour delivery is offered on thousands of items and it is free. Customers do have to check if their area is available for this type of delivery, but it is a great option for those who have it. If you want an even faster delivery, you can pay $7.99 for the one hour option.

Membership Is For a Family

You don’t have to pay $99 a year for your family to use the service. One membership covers two adults and four children. The account signed up for the service lets you connect other accounts so you can share games, apps and other content available with Prime.

These are just some of the advantages of having a Prime membership, the retailer offers many other options with the service. Remember, Prime is available in many countries, but the features are different or don’t exist in some.

Are you signed up for Prime? If so, what convinced you to sign up? Let us know in the comments.