HBO has big plans for this year, the American premium cable and satellite television network will soon start a standalone service in Spain. The company will be competing against Netflix, Inc. (NASDAQ:NFLX) and at least seven other streaming services.
The service will be available by the end of the year, giving customers the option to watch the content without spending money for the TV channels. HBO will keep the exclusive rights to its shows and will no longer license its programming to other services in Spain. This means that when the deals between HBO and the companies expire, fans will only be able to watch the latest shows and movies on the new service.
Spain will be one of the few countries with the service. The premium cable and satellite television network is trying to catch the attention of cord-cutters, who have decided to cancel their TV subscriptions for the streaming services available. The company is already offering this service in Norway, Finland, Sweden and Denmark. They recently made it available in the United States.
The expansion is not surprising, many other services are trying to do the same. Netflix, one of the most popular streaming services around the world, announced at the start of 2016 that it would be available in 130 new countries.
Estimates say that 75 percent of the residents have high speed Internet. Many also know about HBO and its popular shows. But it won’t be easy, the competition there is very strong. At least eight streaming services are available to residents. Netflix arrived to the country three months ago. HBO knows it will have to invest in more programming soon. Netflix is also trying to do the same, spending millions on original series and films set to be released this year or next.
Simon Sutton, the company’s president of international and content distribution, did not comment on the programming and how much it will cost when it debuts. He expects it to be similar to what is available in Norway, Finland, Sweden and Denmark. The standalone service in the four countries has around 700,000 subscribers. Spain currently has one of the highest rates on homes with Internet but no TV subscriptions.
The service could also appear in other countries, but the president of international and content distribution did not reveal where it would go next.
Are you subscribed to HBO? What do you think about the standalone service? Let us know in the comments.