Boo Boo Goo before Shark Tank:
Boo Boo Goo is the brain child of one young but very talented entrepreneur. With the help of her father Andrew, Kiowa Kavovit came up with this revolutionary new skin protectant that paints a band aid onto the skin where the cut has occurred. Boo Boo Goo comes in various different colors to make it a fun product for children, thus making getting a ‘boo boo’ less of an ordeal. Boo Boo Goo also comes in a skin tone color so when you need to cover up that minor cut or wound.
Boo Boo Goo is not just a product that looks good however. It is environmentally friendly too which makes it stand out from the regular band aids found in almost every household. The regular band aids are not biodegradable and end up in landfill. Further to that, Boo Boo Goo is much more cost effective with a five-ounce bottle providing coverage of seventy-five band aids. An impressive feat in itself.
Kiowa needed some help perfecting this product so her father Andrew helped her in contacting a team of professionals willing to help. The father and daughter consulted three doctors who all specialize in wound care. Once the mix of ingredients for Boo Boo Goo was perfected, the product was ready to go to market. However, to really get the product out there, Kiowa and her father knew they needed some extra help, expertise and financial investment. The perfect opportunity arose when due to high demand, Shark Tank decided to have a young entrepreneurs special. Kiowa and her father decided to bring Boo Boo Goo to the shark tank to see if any of the sharks were willing to provide the finances and expertise they were looking for but will any of the sharks bite?
Boo Boo Goo in the Shark Tank:
Kiowa and father Andrew entered the Shark Tank with Kiowa introducing the product that they had come up with. Andrew went on to explain that they were looking for $100,000 for a seventeen and a half per cent equity share in Boo Boo Goo. As well as that they needed the sharks’ expertise and relationships with potential buyers and stockist of their product. They then showcased a video which explained to the sharks all how Boo Boo Goo worked. So far so good, they seem quite taken with Kiowa, one of the youngest entrepreneurs to ever enter the shark tank.
Andrew informed the sharks that the product had been developed in conjunction with the advice of the skin and wound specialists he and Kiowa had consulted with. Kiowa then when on to explain that both her and her friends love the product as it comes in so many fun colors and skin tones. Kiowa then asked the sharks who would like to come on board and clean up one boo boo at a time before she handed out some samples to the sharks.
Barbara starts off by answering how the duo came up with the idea. Kiowa explains that she never liked band aids and did not want people to see that she had a cut or small wound and so the idea stemmed from those feelings. Kevin jovially asks who Kiowa’s favorite shark is. She considers the question for a moment before answering with a diplomatic “I like all of you”.
Lori goes on to ask about the product being a prototype and Andrew explains that they are prototype bottles but the formula has been finalized. Mark then goes on to ask what was unique and special about the formulation used in the manufacturing of Boo Boo Goo. Andrew explains that the sealant that makes the product waterproof is what sets it apart from others like it on the market. Lori then goes on to ask if there is a patent on the product to which Andrew answers the patent is still pending. He also adds that after you apply Boo Boo Goo, what is left on the skin at the end of the day is a completely natural, organic, waterproof barrier.
Lori points out that Kiowa and Andrew have serious competition on the market at present including by many major brands. Lori goes on to say she cannot see what the major advantage of Boo Boo Goo is in comparison to other leading brands that manufacture similar products. She does not feel that Boo Boo Goo has something unique enough to take over the market. Andrew has researched his competition however, and informs the sharks that not only do all the liquid bandages found on the market show the cut or wound but they are also flammable.
Robert asks how Andrew hopes to create an identity for him and for Boo Boo Goo in such a saturated market and he responds that with the right partners it is possible. Andrew also adds that there is interest in the product already from QVC to which Lori, the QVC queen replies that unfortunately she does not see it as a QVC product.
Kevin acknowledges the fact that Andrew and Kiowa are facing an uphill battle to get Boo Boo Goo onto the market ad suggests that perhaps going to some of the bigger brands and getting them to license the product may be a better option. That way Boo Boo Goo won’t get lost among the competition of the bigger brands that realistically they cannot compete with.
Mark claims that the liquid bandage market is more so geared towards adults than children. He believes there are far too many high end players in the market and to get this product out there, it would involve educating the public on what makes it different to the many other liquid bandages on the market. He declares himself out.
Barbara follows on from Mark claiming she does not see the need for this product at all when there are so many band aids aimed at children already on the market. For that reason, she declares herself out.
Robert finds the fact that Boo Boo Goo comes in different colors interesting. However, he feels it is too much of a risk to invest in this product. It is too early to tell if it will be successful and unfortunately there are not enough proven sales or data available. He also declares himself out.
Lori likes the fact that the product is creative. She wishes the duo the best of luck and commends Kiowa on being so intelligent at such a young age. However, she too declares herself out due to the simple fact there is so much competition on the market.
Kiowa and Andrew’s fate lies with Kevin. It’s clear they are hoping Mr. Wonderful believes in them enough to make an offer on Boo Boo Goo. The fact that the patent is pending is the issue for Kevin. He does not think it is worthy of investment until the patent comes through. Finally, Kevin makes an offer for the $100,000 that Kiowa and Andrew asked for. Further to that, there is a contingency. The deal will only close when the patent is confirmed AND he is looking for a twenty-five per cent equity share in Boo Boo Goo.
Andrew considers Kevin’s offer before turning to Kiowa and asking what she thinks. She smiles coyly before nodding and they agree to take Kevin’s offer. Kevin then approaches Andrew and Kiowa before commending Kiowa on her good invention. Andrew and Kiowa leave the shark tank very satisfied. Once outside the shark tank, Kiowa claims that she is very excited and happy that herself and father Andrew got the deal.
Boo Boo Goo Now in 2018 – After The Show Updates
Since appearing on shark tank, Kiowa, Andrew and Boo Boo Goo have entered into negotiations with a major band aid company. The name of the company they have entered partnership with has not yet been revealed. However, Boo Boo Goo did reveal that there will be more additions to their brand including Boo Boo Bites, Boo Boo Burns, Boo Boo Salve and Boo Boo Block.
At the tender age of six, Kiowa can be very proud of herself that she contributed to a product that seems set for success. It seems Kiowa landed herself a great deal when Mr. Wonderful himself Kevin O’Leary agreed to invest in Boo Boo Goo. We wish Kiowa and her father Andrew the best of luck and we hope all will be revealed soon!