Copa di Vino Before Shark Tank
James Martin is from Oregon wine country, and is the inventor of Copa di Vino, which basically stands for a glass of wine. James Martin states that he comes from a family of farmers, and that they lived there for seven generations. In the past, James Martin worked in the world of technology, but then decided to move back to Oregon, back to his small community, in order to raise a family on the farmland that his own family left him.
When he moved back to his small community, James Martin became very passionate about wine, which is an agricultural product. Because of his passion, he decided to develop his very own wine. According to James Martin, Copa di Vino will make wine easier and more accessible for people to enjoy. James Martin developed a technology that allows wine makers to be able to package wine in a way that they have never been able to do before.
James Martin states that he knows Copa di Vino will be so successful, that he hopes he will be the first entrepreneur that will become so successful, he will be invited to become a shark on the Shark Tank. The reason why James Martin needs an investment from the Sharks is because he needs their connections, in order to open up doors and sell more Copa di Vino.
Copa di Vino On Shark Tank
“James Martin walks confidently towards the Sharks and stands in front of them”
James Martin starts his presentation by introducing himself to the Sharks, telling them that he is the founder and CEO of Copa di Vino. He continues by stating that he is looking for an investment of six hundred thousand dollars, in exchange for twenty percent of his company.
James Martin continues his presentation by stating that he absolutely loves wine, and that wine is his favorite way to celebrate life with his family and friends. James Martin states that one of the greatest places to celebrate life is on the outdoors and events, but unfortunately, that is where wine gets pretty complicated. Just to be able to have a simple single glass of wine, you have to have wine bottles, cork screws and fragile wineglasses.
“James Martin reaches out to the table and grabs a Copa di Vino glass”
James Martin continues by stating that this is the reason why he created Copa di Vino. According to James Martin, Copa di Vino is America’s first, premium wine by the glass. All you have to do is open up the top, and you are ready to taste fine wines from all over.
“James Martin opens up a Copa di Vino, says cheers and takes a sip from the glass”
James Martin states that customers of wine simply love his product; however, for businesses, the Copa di Vino is the game-changer, especially for stadiums that want to offer premium wine by the glass product. According to James Martin, he has the largest retailers and venues in the United States of America begging to serve Copa di Vino.
James Martin states that he needs help and an investment from the Sharks, in order to create more inventory and fulfil his orders. Copa di Vino is the most revolutionary wine packaging created in the last twenty years.
“Kevin O’Leary asks James Martin if he is on Shark Tank to sell a wine packaging system or if he wants to gain market share in the very competitive wine market”
“James Martin walks over to the Sharks with a tray of Copa di Vino wine glasses”
James Martin answers the question by saying that he has a wine ring, which currently makes about twenty five hundred cases of wine every single year. He continues by stating that he is currently in the wine market, selling his product, in twenty six different states, with the largest wine distributers in the country.
“Kevin O’Leary asks James Martin if he grows his own grapes”
James Martin answers the question by saying that he purchases fruits from his friends, who happen to own vineyards.
“All of the Sharks start opening up their Copa di Vino and tasting the wine”
“James Martin asks the Sharks if that was the easiest glass of wine they ever had”
Robert Herjavec answers the question by saying that the cap was a little hard to take off.
“Robert Herjavec asks James Martin if he will be buying a wine label or a packaging system”
James Martin answers the question by saying that they actually have three different revenue streams; the ability to license Copa di Vino and collect royalties, the ability to bottle for an industry and the ability to launch their own label of wine.
“Robert Herjavec asks James Martin which revenue streams are bringing in sales today”
James Martin answers the question by saying that at first, it is all about Copa di Vino.
“Robert Herjavec asks James Martin what his sales are on Copa di Vino”
James Martin answers the question by saying that they have been on the market for five months, and they have had a half a million in sales so far, and over eight hundred thousand dollars in orders.
“Robert Herjavec asks James Martin if people are buying his wine because it’s easy to carry”
James Martin answers the question by saying that it is absolutely one of the main reasons.
Kevin O’Leary interrupts James Martin and states that he shouldn’t tell the Sharks that Copa di Vino is premium wine, because it is not. Kevin O’Leary continues by stating that Copa di Vino is nothing but an industrial wine.
Barbara Corcoran responds to Kevin O’Leary by saying that he is a wine snob.
Kevin O’Leary states that he would never purchase Copa di Vino, because he believes that the packaging is the main thing about the product, not the wine itself.
“Kevin O’Leary asks James Martin how long the wine stays good in the glass”
James Martin answers the question by saying that the wine will stay good for a year.
“Kevin O’Leary asks James Martin if he has patented the Copa di Vino packaging”
James Martin answers the question by saying that he has patented the packaging. He continues by stating that not only did they create a way to atmospherically package liquid, they also created that when alcohol comes under pressure, it will not break the seal. According to James Martin, the top laboratories in the world worked on this project.
“Daymond John asks James Martin who he is selling Copa di Vino to”
James Martin answers the question by saying that he is selling Copa di Vino to all the Kroger chains and Ralphs, and currently they are in a discussion with 7-Eleven.
“Robert Herjavec asks James Martin why he is not licensing his concept to all the wineries”
James Martin answers the question by saying that he is working on projects with two of the nine largest wine companies in the world.
“Robert Herjavec asks James Martin how much money he is going to make off of those”
James Martin answers the question by saying that the estimate for the following year is between three to five million dollars in sales.
“Kevin O’Leary asks James Martin why Copa di Vino isn’t a patented asset that he goes and markets to the largest packaging companies in the world”
James Martin answers the question by saying that the wine industry is needs companies like Copa di Vino to service them for niche needs. According to James Martin, the industry doesn’t want to invest in the equipment and learn how to make wine by the glass.
Mark Cuban states that James Martin is setting up prove of concept, because the wine industry has seen many concepts fail so many times before.
Daymond John states that there is a believe that pioneers get slaughtered and settlers prosper, and with that said, Daymond John believes that Copa di Vino is too premature for him to invest in it. Daymond John doesn’t want to make an offer and states that he is out.
“Kevin O’Leary asks James Martin if there is a way to take the patent out of Copa di Vino”
Kevin O’Leary states that he really likes the patent that James Martin owns.
“Robert Herjavec asks James Martin if there is a way to separate the licensing, the intellectual property, from the wine business itself”
James Martin answers the question by saying that it is always a possibility.
Mark Cuban states that if James Martin could come back to him with an offer for the patent alone, he would be very much interested in that. Mark Cuban continues by stating that Copa di Vino and the wine business could still be James Martin’s to do what he wants with it.
James Martin states that Mark Cuban could resell Copa di Vino wine by the glass in his stadium, because the amount of people that visit the stadium rises every single year.
Mark Cuban responds by saying that it is not lost to him that he could resell Copa di Vino wine by the glass products, but he doesn’t want to be in the commission sales business.
“Kevin O’Leary asks James Martin if he would give him a check of six hundred thousand dollars, what kind of percentage on the patent he would get”
James Martin answers the question by saying that Kevin O’Leary would get twenty percent.
Kevin O’Leary responds by saying that twenty percent is not enough.
James Martin states that Kevin O’Leary already devalued his company to zero, even towards the negative valuation.
“All of the Sharks, except for Barbara Corcoran, respond by saying that they are not trying to devaluate Copa di Vino as a company at all”
Robert Herjavec states that he isn’t saying Copa di Vino isn’t worth anything; however, he is not going to sit there and try to talk James Martin into splitting his company and patent. Robert Herjavec continues by stating that his gut feeling tells him that James Martin doesn’t want to do that anyways, and for that reason, he is out as well.
Barbara Corcoran states that she doesn’t think she will be able to bring anything to the table, even if she wanted to partner up with James Martin. Barbara Corcoran is out as well.
Kevin O’Leary states that the real value in Copa di Vino is the intellectual property, because if you really own that, the category of wine by the glass will explode, and James Martin will make money every single time that somebody rips off the top of one of the glasses.
“Kevin O’Leary asks James Martin if he could focus on the intellectual property and tell him how much he would sell him for six hundred thousand dollars”
James Martin answers the question by saying that the reality of what Kevin O’Leary is asking is some of the competitive advantages that he has as a brand and a bottler. James Martin continues by saying that he is currently not ready to give away his patent.
Kevin O’Leary states that he feels a huge opportunity being lost here.
James Martin responds by saying that he understands his business, he understand his numbers and that he runs his own numbers. According to James Martin, the amount of money that he will make on the intellectual property side of Copa di Vino is far smaller than the great amount of money that he will make on the bottling side of his company.
Kevin O’Leary offers six hundred thousand dollars, in exchange for a fifty one percent stake of the patent. Kevin O’Leary states that he will worry about everything, and that he will be able to sleep at night. At the same time, James Martin will be able to worry about his brand and bottling, but Kevin O’Leary will be in charge of the licensing.
James Martin responds by saying that the opportunity is far greater than that.
Mark Cuban states that the deal that Kevin O’Leary made is far better than what he would have offered himself. The reason for that is that James Martin could take the six hundred thousand dollars and use it as he pleases, and at the same time accomplish everything that he wants to accomplish with Copa di Vino. Mark Cuban continues by stating that he would never make a deal like that, and for that reason, he is out as well.
James Martin states that if he only could explain himself a little better to the Sharks.
Several of the Sharks interrupt James Martin and tell him to stop selling.
Kevin O’Leary states that he is a dream come true for James Martin.
James Martin responds by saying that he knows it is a great opportunity for him, but states that he has also put a million dollars of his own money into Copa di Vino. It would be insane to go ahead and sell the controlling share of the most important part of his company to someone else, and he has really no reason to do that, when he can be in charge of all of it.
“Daymond John asks James Martin if Kevin O’Leary will get an answers anytime soon”
James Martin answers the question by saying that he doesn’t accept the offer.
“Kevin O’Leary asks James Martin to make him a counter offer in that case”
James Martin states that he wants three million dollars for fifty one percent of the patent.
Kevin O’Leary immediately responds by saying that there is no chance he would accept that.
Kevin O’Leary states that he is going to go out tonight and purchase a thousand dollar bottle of wine, and he is going to drink it, because he is weeping for the opportunity that is lost.
At the end interview, James Martin states that Kevin O’Leary totally missed the mark, and that the value is actually Copa di Vino, because they are the first to do wine by the glass.
Copa di Vino Now in 2018 – After Shark Tank Updates
James Martin really needed an investment from the Sharks, in order to be able to increase his inventory and sell more Copa di Vino wine by the glass. It seems like several of the Sharks, including Mark Cuban and Kevin O’Leary, were really interested in the patent of the packaging, instead of the brand itself. James Martin really didn’t like to see his company getting devalued like that, and he wasn’t looking to separate the patent from the brand.
Kevin O’Leary made an offer of six hundred thousand dollars, in exchange for a fifty one percent stake in the patent. James Martin declined this offer and stated that he wanted three million dollars for a fifty one percent stake of the patent. This made Kevin O’Leary angry, after which Kevin O’Leary told James Martin that it is a lost opportunity.
According to Wikipedia, James Martin returns to the Shark Tank in season 3, trying to sell Copa di Vino and get an offer from the Sharks again. It doesn’t look like James Martin manages to get an offer from the Sharks in his second time on the Shark Tank, which is very unfortunate, because his product is prone to make a lot of money for him.
You can find to official Copa di Vino website at http://www.copadivino.com. On this website, you can find more information about all of the different Copa di Vino wines, the special glass itself and read about James Martin appearing on the Shark Tank. It doesn’t seem like James Martin stopped with Copa di Vino, even after not getting an offer twice.