Three Day Rule Before Shark Tank
Val Brennan, co-founder of Three Day Rule always wanted to become a lawyer, so she went to the University of Florida and studied law between 2003 and 2006. Once she graduated and became a lawyer, she noticed that she was always spending a lot of time on her career, and never had time to go out and meet people. This went on for a while, and Val Brennan stayed single for a long time. At that very moment, she decided to come up with a system, where young and successful professionals could meet each other, without the hassle of going through a lot of fake and inactive dating profiles.
She came up with the idea for Three Day Rule, because she wanted to be able to help out busy professionals to find the love of their lives. She states that the difference between Three Day Rule and other dating websites is that, the applicants on Three Day Rule are going through a screening, and all of their new members need to be endorsed by existing members. Val Brennan and her partner need an investment from the Sharks, in order to be able to get Three Day Rule off the ground, and to be able to get a market share in the trillion-dollar online dating business.
Three Day Rule On Shark Tank
“Val Brennan walks confidently and stands in front of the Sharks”
Val Brennan starts her presentation by introducing herself to the Sharks, and by stating that she is the co-founder of Three Day Rule. She states that she is looking for a two hundred thousand dollar investment, in exchange for ten percent of her company.
Three Day Rule is a matchmaking and dating service, and Val Brennan states that she and her team are changing the way that singles in big cities meet each other. She continues by saying that she used to be a lawyer, and worked sixteen hours a day on her career, and zero hours a day on her love life. Val Brennan also states that she just didn’t have the time to join any mass market dating websites, which are filled with millions of profiles that are fake, inactive or people who she would never date.
Val Brennan continues her presentation by saying that she also did not have the time to spend yet another Friday night in a bar, talking to a guy, only to realize that he already has a girlfriend. She claims that she knew that she wasn’t alone in this, and knew that busy professionals deserved a better experience, which is why she and her partner created Three Day Rule. She claims that Three Day Rule is unique from other mass market dating websites because everyone must be invited or endorsed, in order to get in. Three Day Rule is like a private dating club, with the result being that there is a quality pool of extraordinary singles.
“Mark Cuban listens carefully and takes notes”
“Val Brennan points at the monitor and shows the Sharks how Three Day Rule works”
Val Brennan states that people first need to request a membership by going through a competitive application process. Once people are accepted, they need to take a quiz, which determines what their type is. After that, they will receive several matches and can start communicating with them. Val Brennan continues by saying that people can even communicate with her, because she is single and she joined Three Day Rule as well.
“Daymond John looks surprised at the fact that Val Brennan is on Three Day Rule as well”
Val Brennan states that people can set up their own dates, after they feel like they have found their true match. She also claims that she and her partner are ready to compete in the three-trillion-dollar dating and matchmaking industry, and have the opportunity to help ninety six million singles in America, find true love.
Kevin O’Leary states that he has many questions, and starts by asking Val Brennan how they came up with the Three Day Rule name. He also makes a joke by stating that if he could assume, that after going on three dates that he will get some “action”.
“Mark Cuban states that when guys read Thee Day Rule, they understand Thee Date Rule”
“All of the Sharks start laughing out loud because of Kevin O’Leary’s joke”
Val Brennan states that the Three Day Rule was a rule in pop culture that people thought that you couldn’t call somebody for three days, or else you might seem too desperate. This resulted in people waiting by the phone, not going on more dates and not meeting the right person.
“Kevin O’Leary asks Val Brennan if they are aware of the Three Date Rule as well”
Val Brennan answers the question by stating that she is aware of the Three Date Rule.
Kevin O’Leary continues to make jokes and states that the Three Date Rule is an investment portfolio strategy, and the third date is where the bond comes due.
“All of the Sharks are laughing out loud again about Kevin O’Leary’s joke”
“Daymond John asks Val Brennan if Three Day Rule is for busy and wealthy people”
Val Brennan answers the question by saying that they have a number of criteria. She states that their demographic are the twelve million people, who are making over fifty thousand dollars a year. They do not have to make over fifty thousand dollars to get in Three Day Rule, but it is definitely marketed that way.
Val Brennan continues by stating that they are also looking for people who are established in their careers, who have had accomplishments and not only in their professional life, but also in their personal life. She says that the key difference between Three Day Rule and other dating websites is that you actually have to go through an application process, and fill in a quiz, before you are able to get on the website.
“Robert Herjavec states that Val Brennan might find this hard to believe, but sometimes guys tend to lie, and asks Val Brennan if they validate any of the application information”
Val Brennan answers the question by saying that they do validate all of the information that the applicants send to them. She continues by saying that they have additional premium services, which offers an additional revenue stream for them, beyond the subscription fee that they are charging, and by opting in for the premium services, members will actually have a “verified logo” on their profiles.
“Mark Cuban states that, if he will not pay extra money for the premium service, he will get all the liars, and asks Val Brennan if this is true”
“Daymond John asks Robert Herjavec what the criteria is for women, and if they don’t lie”
“Robert Herjavec states that he thinks women tend to lie less when it comes to dating”
“Daymond John continues by saying that women put on fake nails, fake hair and fake eyelashes, but they do not tend to lie”
“Robert Herjavec states that Daymond John made a very good point”
“Barbara Corcoran asks Val Brennan how many members they already have”
Val Brennan answers the question by saying that they have about ten thousand applicants at this moment, but that they are pre-revenue right now, which means that none of those applicants pay any money towards Three Day Rule. Val Brennan continues by stating that they have launched Three Day Rule about four weeks ago and that they first wanted to build-up a core base of users, so at this point they did not yet implement a paywall.
“Barbara Corcoran states that everyone will join the service, when it is free”
Val Brennan states that they had earlier versions of the same service, which was a successful offline matchmaking service. She says that they used to organize events, activities and they also had matchmaking.
“Robert Herjavec asks Val Brennan what happened to their earlier services”
Val Brennan answers the question by saying that those services still exists, but that they are scaling that business into Three Day Rule, which is the online variant.
“Barbara Corcoran asks Val Brennan how much a subscription costs”
Val Brennan answers the question by saying that the base subscription costs one hundred dollars per month.
“Barbara Corcoran asks how many subscribers Val Brennan had on her offline services, and how much revenue she made”
Val Brennan answers the question by saying that they had nearly ten thousand members on the offline model of their services, and that they made about seventy thousand dollars in revenue, in one year alone.
“Daymond John asks Val Brennan if she is single”
Val Brennan answers the question by saying that she is single.
“Daymond John states that if Val Brennan is still single, the product might not actually work”
Val Brennan disagrees with Daymond John and states that she has not been able to date anyone because she has been working sixteen hours a day. She continues by stating that her business partner is an expert matchmaker, and that she has been matchmaking for years, and that she has the knowledge to match anyone.
“Daymond John states that he is confused, and asks Val Brennan if all of the other dating sites are not doing basically the same thing as Three Day Rule”
Val Brennan states that the difference between Three Day Rule and other dating websites is that they actually screen people, before they can sign up to Three Day Rule. She also states that no other dating website is screening people, and that anybody with an email address can log in to some of those mass market dating websites and create a profile.
“Mark Cuban and Robert Herjavec state that they do not agree on the fact that other mass market dating websites do not screen their applicants”
“Kevin O’Leary states that all he cares about is making money, and that Val Brennan should explain to him how he would be able to do that, should he invest in Three Day Rule”
Val Brennan states that members need to pay one hundred dollars a month, and that they are able to purchase subscriptions for one month, three months or six months. She continues by stating that the average customer will stay on Three Day Rule for about three to six months, so they will make three hundred to six hundred dollars per customer. So, if you have two hundred thousand members, and you go across twenty large cities, by year three, you will have twenty million dollars.
“Kevin O’Leary states that Val Brennan does not have evidence to back up that claim”
“Robert Herjavec states that Val Brennan has all the perfect answers, but they are all in theory, and there is no evidence at all”
“Mark Cuban states that he is looking for a reason to say yes, and if there is a way to differentiate for real, then Three Day Rule is a homerun, and states that he gives Val Brennan one last chance to come up with evidence to support her claims”
Val Brennan states that their major selling point is the fact that every member needs to be endorsed. This means that there are social contacts around each and every member. Before you start communicating with someone on Three Day Rule, you know that he or she has gone through a screening process, which leads to trust, because whoever you are meeting, is someone real, and all of the things on their profile are real as well.
Mark Cuban states that the reasoning is not strong enough and that he thinks that every matchmaker would tell her the exact same thing. He states that there is just not enough of a differentiation, and for that reason, he is out.
Kevin O’Leary states that he doesn’t think Three Day Rule will ever dominate the online dating business, because that has already been done. He states that the giant online dating services will maybe buy Three Day Rule, or maybe crush it, and do whatever they feel like. Kevin O’Leary states that it is a very big risk to invest in Three Day Rule, and for that reason, he is out.
Daymond John states that Val Brennan is asking for two hundred thousand dollars for ten percent, which means that she is valuing Three Day Rule for two million dollars. Daymond John states that he would never invest in a single matchmaker, and says that he is out.
Robert Herjavec states that it has been a very pleasant journey and that Val Brennan is very pleasant. He states that he was hoping that Val Brennan would show him why Three Day Rule is different from all of the other dating sites, and because she did not do this, he states that he is out as well.
Barbara Corcoran states that Val Brennan was not convincing at all, and that she really dislikes the Three Day Rule name. For those reasons, Barbara Corcoran is out as well.
Three Day Rule Now in 2018- The After Shark Tank Update
Three Day Rule was established only a few weeks before Val Brennan decided to seek an investment from the Sharks. Her company was probably not struggling with any financial problems, due to the fact that she already had a couple of investors. It felt like she was looking to get an investment from the Sharks, just so that Three Day Rule could have a chance in taking some of the online dating market share, by taking advantage of all of the powerful connections that the Sharks have. There is no mention of Three Day Rule being the best or worst on Shark Tank, however, the Sharks were not interested in making an investment, due to the fact that they believed it was too risky.
Three Day Rule still exists as an online dating website, and you can find it by going to https://www.threedayrule.com/. However, it seems like the way it works has changed, since Val Brennan was on the Shark Tank. You first need to sign up for a free membership, after which you need to take a three minute quiz. After that, you will meet your personal matchmaker, who will be in touch with you after forty eight hours. If you choose a free membership, your matchmaker will contact you when you are a potential match for a paid member. If you become a paid member, your matchmaker will find, meet in person and introduce you to the very best dates. There is no information about the costs to become a paid member, which is unfortunate.
There are a lot of very positive testimonials about Three Day Rule, which makes me think that the website is actually successful. It seems like Val Brennan has also finally met the love of her life, because she also has written a testimonial. It seems like Val Brennan is no longer affiliated with Three Day Rule and returned to being a lawyer.