Manchester City has confirmed a deal with online retailer Amazon for a documentary series of the 2017-2018 season. Last month, reports said the English club was finalizing the details of the documentary deal. The deal is reportedly for £10 million ($13 million).
The documentary series will debut on the video service next year in more than 200 countries and territories. Manchester City Chief Executive Officer Ferran Soriano said that they are delighted to begin this strategic relationship with Amazon. He added that Amazon Prime Video is the perfect home for a groundbreaking project that will offer a unique and authentic inside view into the club’s season like never before.
The deal announcement comes as Manchester City continues its impressive run in the Premier League and other competitions. They are currently in first in the Premier League, with ten wins and just one draw. They have an eight point lead on Manchester United and Tottenham.
Soriano also said that this is an extremely exciting time for the club and through the online retailer’s world class service, they will be able to share it with football fans around the world.
Amazon and other companies with streaming services have shown interest in sports in recent years. Manchester City isn’t the first club to reach a deal for a series. Last month, Italian club Juventus announced a four part documentary series with Netflix. The current Serie A champions became the first football team to be featured in a documentary series on Netflix.
Back in April, it was announced that Amazon had reached a deal with the NFL for the streaming rights of ten Thursday Night Football games. The online retailer also has the All Or Nothing series that feature the Los Angeles Rams and Arizona Cardinals. The second season of the series returned on June 30.
Amazon and other companies with streaming services have shown a lot of interest in sports but the biggest bidding war could happen for the Premier League. The current deal runs through 2019 and while that’s still two years away, big companies such as Amazon and Facebook are said to be interested.
Manchester United’s Executive Vice-chairman Ed Woodward said back in September that Amazon and Facebook will enter the mix. In September, Facebook bid a whopping $610 million for the streaming rights to the Indian Premier League cricket. Star won the IPL rights for $2.55 billion.