Wednesday, June 29, 2022

Amazon ‘Very Likely’ To Join The Premier League Streaming Rights Race

Amazon offers lots of content for its Prime members but the online retailer could be very interested in adding one of the most popular football leagues in the world, the EPL. The current television rights deal runs until 2019 but in recent months, we’ve seen several comments and rumors about big companies such as Amazon joining the race.

Richard Broughton, Research Director at Ampere Analysis, said it is very likely that the company will bid for the EPL rights. Broughton said he has been told that Amazon wants to add more sports. The Premier League would be a major addition to any company as it is one of the most popular football leagues around the world. Two years ago, BT Sport and Sky Sport secured the EPL TV rights for $6.92 billion.

Back in September, Manchester United’s Ed Woodward also talked about companies such as Amazon and Facebook making bids. He said they would absolutely enter the bidding race for the next round of television rights. In August, Amazon outbid Sky for the ATP tour tennis rights. The deal was the first major TV sports rights deal for the online retailer. In April, Amazon acquired the streaming rights to ten NFL Thursday Night Football games.

Facebook has added lots of sports content in recent years and we recently saw the company is very interested in adding popular sports leagues. In September, the company bid $600 million for the Indian Premier League. The social network company came in second place after Star India bid $2.5 billion.

In February, Facebook reached a deal with Univision to add live games from Mexico’s top football league. The following month, Facebook reached a deal with Univision and MLS to stream at least 22 games. In November, the company partnered with Stadium to add 47 college basketball games. Last month, it was announced that WWE and Facebook had reached a deal for a 12-episode tournament.

The current EPL TV rights don’t expire until 2019 but it looks like this will be one of the most interesting races. Streaming giant Netflix will reportedly stay out of the EPL TV bidding. It had been previously rumored that the streaming giant would compete with Amazon, Facebook, BT Sport, Sky Sport and the other companies interested.


Sean Farlow
University graduate with a bachelor's degree in business administration. Big fan of sports teams from South FL.


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