Having a strong social media presence has never been more critical than it is today for companies. Social media is a way for companies to interact with customers and clients on a different level. It allows you to give your followers an insight into what you do daily, along with giving you the opportunity to connect with them.
If you don’t have social media accounts for your company, you should start them right away. To help you out, we have five ways to boost your social media presence for your business.
Images mean everything on social media, especially with Instagram. For a photo-sharing platform, if you’re not engaging your followers with high-quality and relevant photos, it will be hard to keep their attention. Even with Facebook, you have a better chance of getting people to interact with your content if you add a photo to it.
If you’re just starting and cannot afford to hire professional photographers, take a look at the many stock vector options available on the internet.
Quality over Quantity
It’s easy to think that the more you post, the more successful your social media accounts will be. However, that isn’t always the case.
When it comes to social media, quality trumps quantity. Although you want to be consistent with your posting, you need to make sure that what you upload is high-quality. Your viewers can tell if you’ve put in 30 seconds worth of thought or spent time developing a month-long plan.
With that being said, it’s also crucial that you’re consistent with your posting. It will be challenging to grow your audience if you’re only posting a few times a month.
Create a schedule for posting content on all of your platforms. If you’re running out of ideas, dedicate certain days for a certain type of post (Throwback Thursday for example). There are also many automatic posting tools available as well.
Engage With Your Audience
To help boost your presence on social media, it’s essential that you interact with your audience. When someone comments on a post, at least like their comment. Try to reply to as many as you can though.
Social media is about connecting people together. If you’re not engaging with your audience, how can you stay connected with them? Spend time going through comments, addressing complaints, answering questions, sharing relevant posts, and appreciating your customers.
Have a Variety of Content
If you post the same type of content day after day, your followers will likely get bored with you. To keep their attention, you need fresh and unique content in your schedule. Try to avoid promoting your business and products constantly. Do so minimally. For the rest of the time, use your social media accounts as a way to interact with your followers.
Take these points into consideration when you develop your social media plan. Stay consistent and follow along with your progress. Make a note of what works and what doesn’t work. That way, you know how to keep moving forward.