There has been an old debate about do-follow and no-follow backlinks. Most believe that no-follow backlinks have no SEO value and they should not be used for marketing. While this is true to some level, no-follow backlinks still are valuable. And, in this post, we are going to discuss why they can be of great value to you as the site owner.
Reasons Why No-follow Links Are Good For Your Blog
We searched around the web and also tried our own practical examples to see how the no-follow links impact a website’s rankings. Here are five reasons why you should be using no-follow backlinks for your blog.
They send a lot of traffic if placed strategically
No-follow links are just links. You can use them as a prominent link on any external blog to get tons of traffic. But you need to be mindful and place them strategically.
Let’s say, you write a guest post for a website and that website only offers a no-follow backlink to you, then that is also fine. Simply place the link in either the first paragraph or on a sub-heading. If you can add a CTA in that blog, then add the link on that CTA. This way, the users will bounce to your website and you will receive more traffic from that blog. Do this on a few blogs and you will have a consistent stream of traffic coming to your website.
Keep a Balance Ratio
You need to have a 60 to 40 ratio of do-follow and no-follow backlinks. Why? Because no-follow backlinks mean that you are getting citations from other websites. Most websites will only provide a no-follow link. And, Google understands this as well. That’s why it prefers websites that have a 60:40 ratio of both.
Some website admins have even said that a 50:50 ratio of backlinks is also fine. Because they have seen constant increase in their SERPs by using this technique.
But some are doubtful and say that one should not worry about the guest posting ratio. They should only focus on creating value for the users by their content and good links will eventually follow, whether they are do-follow or no-follow links.
Note: If you aren’t sure about how to reach out to other blog or write an article for these blogs, you can always take help from guest posting services like Globex Outreach that are the master of this trade.
No-follow Links Help With SEO
The image posted above is taken from a blog post by Neil Patel. Now if you don’t know Neil Patel, perhaps you are not a really good marketer. Neil is one of the oldest online marketers and he has many years of experience in search engine optimization. He says that even if the links are not do-follow, they create value for the user. They will not share the link juice but they will still tell Google that a high authority website has given a link to X website so it should be given importance in search as well.
Social Signals Are No-Follow & They Help with SERPs
Similarly, we should not forget that we post our content on social media platforms to activate it. These social media websites provide a no-follow link to you in return. Now a logical question will be, why are we sharing the links on social media platforms when they don’t create any value?
The answer is simple, social media links do create value. So, next time when you get a no-follow link from a social media website or a blog/forum, don’t fret it.
The Domino Effect: Get More Links with No-follow Links
There is an interesting study by WordStream on domino effect of links. According to the study, more links create even more links. This means if a website has no links at all, its tendency to get even more links is almost zero. On the other hand, if the website has numerous links – some do-follow, some no-follow, and some low Domain Authority (DA) links, still its tendency to get more links is much higher. This essentially means more links is good for SEO.
Note: while getting more links is great, just make sure that the links you create are not on a spam website. You can check the spam score of any website on Moz.
Should You Get No-follow Links or Not?
We are again back from where we started. The main question is: Should you get no-follow links at all? The answer is a single word: YES.
In fact, you need to keep a ratio of 50:50 of do-follow and no-follow links on your website, only then you can get more rankings in the search engines.
Fortunately, getting no-follow links on your website is a lot easier then aiming for do-follow links because they are easy to get. Think about all the websites in the world, most of them provide a no-follow link for just leaving a comment.
So, what are you waiting for? Now that you are familiar with everything there is to know about no-follow backlinks, it is time you get started creating your own.
And, if in the process, you get stuck somewhere then simply comment below and we try to solve your problem ASAP.