The average consumer lives in a world in which they have a multitude of different sources and opinions on what they should or shouldn’t buy and which services they should rely on. Although this can save many people large amounts of money as the consumer can learn from others’ experiences and opinions and thus make a much more informed decision, it is also easy for reviews to be biased.
There are many sites such as Fiverr in which you can pay individuals to create fake testimonial reviews. In this new modern, technological worlds there are many ways in which the average consumer can be misleading.
- Computer reviews
In today’s world, many people decide which store to buy from or which restaurant to eat at based on online reviews. These reviews are usually only one to two sentences and a rating from one to five stars. It is important when utilizing a review tool such as these that you look out for computer-generated reviews.
An easy way to spot these reviews is by looking at the dates on which the reviews were made. Many times when a business has used or received computer-generated reviews there will be an abnormal influx of reviews in a short period of time. The language used in these reviews will also normally use slang and may incorporate a lot of exclamation.
- False Testimonials
With the rise of the internet, there has also been an increase in the amount of paid testimonials in reviews. Those reviewing products may operate under a false identity and make claims of being a certified professional. For example, on sites such as fiverr, you can pay users to create testimonials endorsing a product under a false identity and credentials.
One way to avoid this is by researching those who do testimonials and seeing if an individual is truly certified in the field they claim to be. You can also keep an ear open to vague and indistinct wording that fails to give an appropriate description or review of the product, especially in use.
It is also very important to stay away from reviews done by people that may have a bias towards or against the developers of said product. If the writer of a review also works for the company of the product they have reviewed, or if they helped develop the product themselves, then it is a good idea to get a second opinion from a source not affiliated with the product’s creators.
On the other hand, you should keep an eye out for reviews by those affiliated with competing companies. Negative bias can be just as strong as positive bias when searching for researching a product. Sites like ReviewsPlus.co pride themselves on providing independent 3rd party reviews to help customers make informed decisions.
There are not many limitations to who can make reviews but it is always good to use reviews done by real, verified people. Stray away from reviews done by anonymous usernames.
Also, be sure to look for proof that the reviewer actually used the product and can describe the positives and negatives. If a review does not explain the user experience, then it is safe to say that the review is probably not reliable.