Monday, May 29, 2023

3 vital pointers for including whiteboard animation in your inbound content marketing strategy

When it comes to launching huge marketing campaigns, things are rarely as simple as they appear on paper. But then again, that is just the nature of things in the massive, tumultuous market of today. Nothing else is to be expected, given how many services out there are struggling to carve out an elusive piece of the customer pie for themselves. This is exactly when people need to realize this fact – it all boils down to smartly launching the right tactics at the right time. However straightforward this may sound in theory, rest assured that it is anything but that when applied in practice.

Even though a lot of people aren’t aware of this fact, enough marketers across the globe are waking up and realizing the sheer level of potential that the aspect of whiteboard animation holds for marketing. If implemented well, your marketing campaign in totality could very well have the unique advantage of being three times as likely to be shared on social media as compared to other such similar tactics. It may even be due to the added advantage of having the best online whiteboard out there as well. Most of all, this will invariably lead to the campaign getting twice as many purchases and recommendations. On that note, here are three vital pointers for including whiteboard animation:-

  • The aspect of industrial marketers: One cannot deny the fact that the aspect of whiteboard market videos does really pack a punch for a lot of industrial marketers out there. That is for sure. These videos, in particular, have made the process of retention and recollection a lot easier in the minds of most customers. It is easily digestible for a variety of audiences out there and with the passage of time, enough studies have predicted that videos would constitute more than 80% of all Internet traffic.
  • Having the right content: Too many services have made the short-sighted mistake of focusing primarily on the video itself, completely neglecting the aspect of content. All that will lead to is a slight improvement in traffic and not any new leads entering your marketing and sales funnel.While constructing your content playbook from scratch, one of the main things to remember is that since you have chosen the content type, having a good content strategy for your video is paramount. Only once you really know your audience and are 100% sure about the message you are looking to deliver, should you make your next move.
  • Finding the common pain points: Now this cannot be stressed enough. Once you have done that, the process of building your storyboard of various messages and illustrations will be a lot easier. Additionally, you should also realize the value of being as focused and to-the-point as possible since even the best animation video will be unable to hold the attention of your viewers if it is too long to digest.

All in all, one also needs to decide which agency would be the best for the job when it comes down to handling the project in its entirety. That is for sure. Unless you have some hardened experts in your team, taking matters into your own hands would certainly not be recommended since you would have little to no idea about you are really doing. You can be sure of that fact.

One of the most important aspects to bear in mind is the importance of having a call-to-action at the end of the video. This should ideally move the viewer through the sales funnel in its entirety. Even if that call-to-action is well-placed on your landing page, that will be a good enough reason for people to check it out.

Andy Debolt
Andy is a graduate of the University of Minnesota with a Bachelors Degree in Journalism. When he isn't writing Andy enjoys water sports and spending time on the golf course.


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