Saturday, February 4, 2023

The Uprise of CBD: How the Media Is Fueling Its Popularity

CBD almost seems to be an overnight sensation. Although it has been around for centuries, it’s only recently become popular as a highly effective treatment for many health and wellness issues. The industry is growing rapidly, and the expectation is that CBD will be a $22 billion industry by the end of 2022.

How did CBD get to be this popular? At the root of it all, we can see that CBD is a highly effective health and wellness tool that has helped tens of thousands take back their life. But the real reason it’s gained so much popularity? The media.

Everywhere you look, you can see ads for CBD oil, which can be sold legally online throughout the United States as long as the THC content is below 0.3 percent. They tout CBD oil benefits and claim to be the best in the business. It’s incredible to see the way that CBD has taken off and the role that mainstream media has played in the process.

Understanding CBD

Looking at the fundamentals of CBD can help us understand what about it has gotten so many people excited. Cannabidiol (CBD) comes from the hemp plant. This organic cash crop is loaded with high amounts of the compound CBD and very low amounts of THC. THC is the psychoactive chemical that causes the high people feel with many cannabis products.

Chemists are able to withdraw all the THC using a process called CO2 extraction. In CBD isolate and broad-spectrum products, the THC is completely removed. In full-spectrum CBD, there’s less than 0.3 percent THC in any product sold legally online, but that’s not enough THC to get even the smallest person high.

The biggest hype around CBD comes with the many ailments that individuals claim it helps. They say that it treats their depression, relieves severe pain and inflammation, enhances focus, improves sleep, and promotes greater overall health and wellness.

One of the most common claims is that CBD helps with anxiety. It’s so effective that one widely advertised study showed how half of CBD users with anxiety have gotten rid of their anxiety medications in favor of using CBD because it’s just as or more effective with fewer side effects.

Claims and research like that are hard to ignore!

Physical Ads Draw Curiosity

While some say that print advertising is dead, that’s clearly not the case in the CBD universe. Everywhere you look you’ll see advertisements for CBD products that can be purchased online for instant relief. These are most common in states where cannabis products are dispensed legally from physical locations, but it’s also growing popularity in other states as well.

For example, the movie rental company that’s all over the country, Family Video, has opened a website online selling CBD products. They post banners over their storefronts and billboards on the highways urging individuals to try their CBD products.

Tobacco and liquor stores are also advertising online CBD sales. If you frequent these stores or drive past them regularly, it’s hard not to become a little curious. You’ve probably done a little research into what CBD is and what the hype is all about.

This mindset is just one of many factors driving the widespread interest into CBD. Curious individuals hop online where they can find numberless articles on CBD.

The CBD Blogosphere

According to Penguin CBD, the vast CBD blogosphere is one of the most prominent results of the curiosity driven by physical advertising. Since so many people are interested to understand what CBD is, whether it’s legal, how to use it, and why you should use it, blog after blog has emerged to answer those questions.

Additionally, the vast volume of blogging is a big part of SEO marketing strategies. The CBD market is very new, so small startups could get ahead simply by having the best search engine marketing strategy. The more blog content they have, the more likely they are to become ranked and receive internet attention.

CBD’s Spread on Social Media

The social media landscape has been complex for CBD marketers because major brands like Facebook and YouTube do not allow blatant advertising of CBD. Therefore, CBD marketers don’t have access to geo-targeted ads like most companies do.

The one exception is for topical CBD products, which is a newly defined rule for social sites. Since the product is not ingested, they don’t ban it from their advertising platform.

Even with restrictions on advertising, however, CBD has made waves on popular platforms. For one, individuals who use CBD can’t stop talking about it. They’re looking for a community of individuals who have also discovered this “secret” ingredient to health and wellness.

There’s also a large collection of influencers who will share information about the effectiveness and quality of CBD products for a good price. You’ll find both the good and bad all over social media, and it’s all contributing to a rapid spread of CBD-based information.

Forums Share CBD Success

Another common place to market CBD information is through forums. There are dozens of cannabis-based forums that are spreading the word about CBD as a THC-free alternative for many health and wellness needs.

But CBD is also finding its way to other forums that are not all about cannabis. CBD users and company marketers are sharing information on forums related to alternative medicine, traditional medicine, lifestyle, and so much more.

The popularity of CBD will continue to grow simply because the media has made it unstoppable. It’s going beyond a trend, and the media is propelling it to unreachable heights.

Andy Debolt
Andy is a graduate of the University of Minnesota with a Bachelors Degree in Journalism. When he isn't writing Andy enjoys water sports and spending time on the golf course.


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