Thursday, June 13, 2024

What Happened to Matt Kennedy Gould – 2024 Update

Fans of SpikeTV are sure to remember the first season of The Joe Schmo Show. Viewers fell in love with the kind, generous Matt Kennedy Gould after he was scouted in Pittsburgh, Pennsylvania. He was cast to be the unwitting star of the show, and left a big impression on many fans. However, after the show was over, he chose to leave show business and pursue a different life. What has Matt Kennedy Gould been up to since the Joe Schmo Show, and where is he now?

Early Life

Matt Kennedy Gould Matt Kennedy Gould was born in the town of Mt. Lebanon, Pennsylvania in 1975.  After high school, Gould attended Pennsylvania State University. He graduated from Penn State with a degree in speech communications in 1999.

Once he graduated, Gould had big plans to become a lawyer. He attended the University of Pittsburgh School of Law for a few years, but never finished. Prior to graduation, he dropped out because he didn’t feel that law was the right path for him.

At 28, Gould had dropped out of law school and was living at home, making his money delivering pizzas. He knew there had to be more to his life, but he wasn’t sure what it was yet. However, he was in for a few big surprises later that year.

The Joe Schmo Show

One day, Matt Kennedy Gould was playing basketball with some friends when a SpikeTV casting director spotted him and asked him to be on a new reality TV show. Gould decided to audition for the show – “why not?” he thought. Having watched reality TV in the past, he thought it would be good for him. “[Reality TV is] the best, all the drama and good-looking girls,” Gould told People Magazine. “I always thought I’d be great on a reality TV show.”

However, what Gould didn’t know was that this was not just any TV show. The Joe Schmo Show’s premise was that only one of the people on the show was a “real” person. The rest were actors. This “regular Joe” was the star of the show, but had no idea that it was really a setup.

Matt Kennedy Gould
Contestants on “The Joe Schmo Show” take part in a competition

When Matt Kennedy Gould started on the first season of The Joe Schmo Show, he thought he was on a show called Lap of Luxury. On this fake show, contestants competed for a $100,00 prize. At the end of every episode, a contestant was “evicted,” or voted off.

Matt Kennedy Gould made friends quickly, and soon became close with one of the people pretending to be his costar. At the end of an early episode, his friend, Earl, was voted off the show. Gould became emotional and upset at this decision. He started to question whether the money at the end of the show was worth betraying his friends.

After this incident, the premise of the show shifted. Where directors had once aimed to poke fun at Gould, they now tried to highlight his kind spirit. Instead of rigging contests to make Gould look ridiculous, they now rigged them so that he would win. By the end of the series, Gould had proven his good character and gained many fans.

Matt Kennedy Gould In the final episode, when the true premise of The Joe Schmo Show was revealed to Gould, he was overcome by emotion. He had just won $100,00, a trip to Tahiti, and a flatscreen TV – but he had also been the butt of a joke. Initially, Gould responded positively. “I love the show…I’ve gotten nothing but positive feedback,” he told the Pittsburgh Post Gazette.

However, Matt Kennedy Gould had his regrets down the line. In an interview with Entertainment Weekly, he said the The Joe Schmo Show had made him feel dumb. “If I had to do it over again, I wouldn’t do the show at all,” he said. According to Gould, the reality show had come about at a difficult time in his life, and being the butt of a joke had a negative impact on him.

After a few failed attempts to get into the entertainment industry, Gould quit working entirely. He hid away in his apartment in Santa Monica, and spent his winnings from the show on marijuana and alcohol.

What’s Matt Kennedy Gould Doing Now in 2024 – Recent Updates

After The Joe Schmo Show, Matt Kennedy Gould needed to do a bit of soul-searching. After his live-in girlfriend broke up with him, Gould decided to reassess his life. He got rid of his drugs, moved back to Pittsburgh, and has been sober ever since.

Matt Kennedy Gould After moving back to the East Coast, Gould sought help with his internal struggles and eventually found peace. He got married, and now has a two children and a stepson. He started working at a logistics company, where the most recent news confirms he still works.

Though The Joe Schmo show took a toll on Gould, it shaped his life experience. In a 2013 interview with the Pittsburgh Post Gazette, he said that the show had made him feel insecure. For years, he thought that people looked at him as the but of a joke. However, he also said that “no one has ever once in nine-plus years said something negative to [him] about it.”

Once he realized that viewers had truly liked him, he came to terms with his time on the show. When he re-watched his season, he said he was proud of how the show portrayed him. His kindness and generosity paid off in the long run. He advises future “Joe Schmos” to take the show in stride and laugh about it if they can.

As per the latest updates in 2024, Matt Kennedy Gould has chosen to keep a low profile and lead a private life away from the public eye. Despite the interest in his life post-Joe Schmo Show, Gould has consistently maintained his decision to stay out of the spotlight. This decision stems from his desire to lead a more normal and peaceful life, away from the chaos that often accompanies fame and public attention.

Gould’s experience on the “Joe Schmo Show” had a profound impact on him. While it brought him momentary fame and recognition, it also exposed him to the manipulative and often superficial world of reality television. After the show ended, he struggled with feelings of betrayal and embarrassment as he came to terms with being duped on national television. These experiences significantly influenced his decision to withdraw from public life.

Despite stepping away from the limelight, Matt Kennedy Gould has not completely severed ties with his past. He occasionally makes appearances at reality TV conventions and fan events, much to the delight of his ardent fans. In these rare public appearances, he shares anecdotes from his time on the Joe Schmo Show and reflects on his unique journey.

While there have been rumors circulating about a potential comeback or a new TV project involving Gould in 2024, these remain unconfirmed. He has expressed no explicit interest in returning to television or participating in another reality show. Instead, he seems content with his current life away from the spotlight.

In conclusion, while Matt Kennedy Gould may have retreated from public life after his stint on the Joe Schmo Show, his legacy continues to captivate audiences. His unique journey from an unsuspecting reality TV participant to a household name is a poignant reminder of the unpredictable nature of fame and the toll it can take on individuals. As of 2024, Gould remains a beloved figure in reality television history, even as he chooses to lead a private life away from the prying eyes of the public.

Phoebe Harnish
Phoebe Harnish
When she's not writing, you can usually find Phoebe making music, reading, or enjoying the great outdoors. Phoebe studies literature and linguistics at a small liberal arts college in Pennsylvania.


  1. I watched the show when it originally aired and it was very entertaining. He came across as a likable good guy. I am sorry to hear he had a tough time as a result of the show but delighted that he has bounced back.


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