Thursday, August 18, 2022

Bee Free Honee Update- What Happened After Shark Tank

Bee Free Honee Before Shark Tank

Bee Free Honee is the creation of friends turned entrepreneurs, Melissa Elms and Katie Sanchez. Katie Sanchez, a pastry chef, came up with Bee Free Honee completely by chance when one day while trying to make apple jelly it went wrong and she was left with a honey-like substance. Her mistake made her intrigued that there may be a gap on the market for a honey substitute. And do Bee Free Honee was born! Katie spent four years replicating the original mistake she made on that day her apple jelly went wrong, all the while perfecting her Bee Free Honee.

Melissa and Katie are passionate about buying local produce and use only apples from nearby Michigan to make the Bee Free Honee. Further to that, all the packaging for the finished products comes from Minnesota. Melissa and Kate have managed to create a product that can replace natural honey in any recipe. Bee Free Honee is also a lot cheaper than raw honey and for all the vegan and animal lovers out there, this means good news for the world’s declining bee population.

Katie and Melissa were lucky enough to get their Bee Free Honee on to the shelves of Whole Foods Store and other natural food stores all over the United States. Since developing the product, Katie and Melissa have developed five flavors for customers to choose from: Original, Ancho Chile, Mint, Chocolate and “Slippery Elm”.

The different flavors in the Bee Free Honee range
The different flavors in the Bee Free Honee range

Although Bee Free Honee was experiencing success on the market, Katie and Melissa decided they needed additional financial help and business expertise to get the product out on to a broader market. Will Bee Free Honee sweeten up the sharks and bag Katie and Melissa an investment?

Bee Free Honee On Shark Tank

Katie and Melissa introduce themselves to the sharks and explain that they are the owners and operators of Bee Free Honee. Melissa goes on to explain they are looking for an investment of $100,000 in return for a ten per cent equity stake in their company. Katie begins the pitch by telling the sharks that it takes over sixty thousand bees to gather enough nectar for a mere one pound of honey. At Bee Free Honee, the busy bees get to take a rest with this honey free substitute. Melissa goes on to tell the sharks that Bee Free Honee contains one hundred per cent plant ingredients. Katie explains that Bee Free Honee is the only alternative honey on the market made from apples. Melissa then invites them individually try some Bee Free Honee. Will this innovative new food product sweeten the sharks up and bag a deal for Melissa and Katie?

Katie and Melissa tell the sharks about Bee Free Honee
Katie and Melissa tell the sharks about Bee Free Honee

The sharks try the product while Katie talks them through the ingredients – American apples, lemon juice and a tiny bit of vegan cane sugar that helps achieve the thick and gloopy texture of the honey substitute. So far the sharks seem impressed and are in agreement that the product tastes good.

Mr. Wonderful shoes the first signs of skepticism and asks why exactly the world needs a honey substitute? Melissa explains that it helps the ever reducing bee population and provides an alternative to those who opt for a vegan diet.

Daymond explains to the duo that he knows a lot about bees having invested in a bee related company during a previous season of shark tank. He is interested to know how the cost of the honey substitute Melissa and Katie have brought to the shark tank compares to the price of honey. Melissa informs Daymond that for them to produce a unit of Bee Free Honee it costs $1.62 with them selling each unit for $5.99. That means quite a saving in comparison to some of the pure honey products on the market.

Barbara is interested to hear about the sales of the company to date. Melissa explains to Barbara that Bee Free Honee has managed to get into nine out of the eleven regions of Whole Foods. Last year they achieved sales of $78,000 in their first year of sales.

Daymond wants to know why the duo thinks that this company is worth one million dollars. Melissa explains that they have been in contact with Costco and they are working on packaging for a mass roll-out into stores all over the United States.

Barbara wants to know if the $100,000 the duo is looking for is enough to roll out the amount of orders that may potentially come in from the partnership with Costco. Melissa and Katie firmly believe it will be enough money to build them a larger kitchen which will in turn provide them with the facilities they need to mass produce Bee Free Honee.

Special guest shark Chris Sacca informs the duo that he has a few restaurants and is interested to hear how the honey substitute stands up in recipes that use honey. Melissa explains that they will be more competitive in price than natural, organic honey or the same price as cheaper honey brands on the market.

Mark loves the concept of saving the bees but Kevin is clearly not impressed nor convinced. Kevin admits that quite frankly he does not get the whole concept of the product. He asks Katie and Melissa how many years they have been involved in the company. Katie explains that the apple jelly she tried to make back in 1999 failed and Bee Free Honee was the result. Kevin is still not impressed so declares himself out.

Barbara likes the product and likes the cause that goes with it. Both Barbara and Mark think they could advertise the ‘save the bees’ element of the product more. At this point Daymond interjects and says if they amend their packaging to state how many bees are saved and give a small donation to a bee related organisation then he would be happy to offer the $100,000 in return for a twenty-five per cent share in the company.

Guest shark Chris also seems very interested. However, he thinks that Melissa and Katie need more than a $100,000 investment. Chris offers $200,000 for a thirty per cent share of the company and reveals that he is happy to let another shark come on board with him.

Upon hearing this, Daymond makes a revised offer of $100,000 for ten percent stake of the company as well as twenty per cent of the online sales. Barbara also wants in as does Mark. Mark and Barbara begin to talk among themselves and come to the conclusion that both themselves and Chris could make a great team of investors for Bee Free Honee. Mark suggests an offer of $210,000 for a thirty per cent equity share of the company meaning himself, Barbara and Chris would each invest $70,000 and they would each receive a ten per cent equity share. After a moment or two of deliberation in which Daymond reminds both Melissa and Katie that his deal is still on the table, the pair decides that the other deal is too good to refuse. Melissa and Katie agree to the deal with Chris, Barbara and Mark much to their delight. Daymond is clearly disappointed and Kevin is still bewildered that such a product received an investment. However,

Bee Free Honee Now in 2018- The After Shark Tank Update

Since the shark tank episode aired, Melissa, Katie and Bee Free Honee have enjoyed great success and media exposure which has done wonders for the product and the brand. Having come away from the shark tank with an investment from three sharks, Melissa and Katie are now starting to work with Mark, Chris and Barbara to build and grow the company. The expertise and relationships that each of the three sharks have are paramount for helping Bee Free Honee become the big brand the ladies know that it can become.

Bee Free Honee has been enjoying success since the Shark Tank
Bee Free Honee has been enjoying success since the Shark Tank

Bee Free Honee is also becoming available in more and more stores all over the Unites States. The range of products can also be purchased online on the Bee Free Honee website or on Amazon by clicking on this link here.

It is still very early days for Melissa and Katie and their new business partners but we have no doubt that Bee Free Honee will be another huge success story to come from the shark tank. We wish them the very best of luck!'
Katie Lally
After travelling all over Asia, I have just returned back home to Ireland. I've been writing for the past two years. I'm a big animal lover, a complete foodie and a Muay Thai newbie.


  1. Really guys you aren’t saving any bees with this product. Besides you can’t even get your apples to make your jelly without bees pollinating the flowers. Furthermore honey is a natural plant based product that bees make. Want to help save bees plant trees and plants rich in pollen and nectar.


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