Nardo’s Natural Before Shark Tank
Nardo’s Natural is a family owned organic skin care company that offers Paraben Free, Sulfate Free, and Cruelty Free products. After its founders concocted their first jar of lotion in their parents kitchen, the company was formed in 2009. The four man team hoped to revolutionize the skincare business by focusing on sustainability and making there products effective for both skincare, and general aches and pains. Kyle, Danny, KJ and DJ appeared on Shark Tank back in 2012, and like many applicants, hoped to prove to the sharks the value of their business. Their forward thinking Skincare company had already been available in seventeen locations, including many spas and on the high street, but the brothers were looking for more than just money. They felt they needed a mentor, someone who could aid them in this tricky transitory period just before a firm really takes off. So did the Sharks bite? Read on to find out.
Nardo’s Natural During Shark Tank
The four brothers entered the Shark Tank seeking an investment of $75,000 for a 12% interest in their company. The troupe introduced themselves, and explained the company’s humble beginnings in their parent’s kitchen. What was even more remarkable was DJ’s explanation of how the boys got into the skincare business in the first place. DJ, an established chef, had been traveling the world performing cooking shows and demonstrations; however, on one unfortunate day he sustained serious burns. Luckily, Momma Nardo knew the cure, and taught him the benefits of using organic oils on the skin. After that, the boys were hooked on natural skincare, combining a variety of ingredients in their quest to craft the perfect creams and ointments.
The Nardo’s pitch went well at first, until Mark Cuban asked the brothers about their sales. After already telling the sharks that the company began in 2009, hearing that they had only reached $30,000 in sales by 2012 was not very impressive. Kevin O’Leary was able to easily explain the problem, by noting that out of all the industries a business can enter, skincare is one of the most competitive.The lack of any real marketing push for a skincare product put them at a huge disadvantage when compared to the big players in the market. With those comments lingering on the Shark’s minds, one after the other, the Sharks started dropping out. In the end, Nardo’s Naturals only received one offer, and it was from Barbara Corcoran.
Barbara saw promise in the brothers, not because of impressive sales, but because of their unflinching optimism. They were determined to make the business a success, and that drive gave Barbra the confidence to offer an investment. The catch? She asked for 50% of the business in exchange for the original $75,000. The brothers hesitated to accept an offer that sought half of their business, and chose to take a moment outside the Tank to talk it out.
When the brothers returned, they looked at Barbra, and with a smiles from ear to ear, they accepted Barbara Corcoran as a full partner.
Nardo’s Natural After Shark Tank– 2023 Update
The deal with Barbara went through and with her help, the brothers were able to open their spa in St. Petersburg, Florida, in the fall of 2012, just a few months after the segment aired. Kyle also revealed that Barbara’s hating of their name was a tactic- that she wanted people to remember it. And it looks like it worked. Sales went up both on their website and at their spa. The fact that they redesigned their packaging probably helped as well.
Sadly, tragedy struck a year later when one of the brothers, KJ, was killed in a motorcycle accident. However, they didn’t let that stop them from working on the brand. If anything, it motivated them to work even harder- for KJ’s sake.
A year later, the brothers were given an update segment, which was included in episode 506. In the clip, they revealed that they’ve done more than $500,000 in sales over the past years and are in negotiations with big box retailers such as Walgreens and CVS. Not only that but their team has also grown to include 16 sales reps. Their market share is also growing and they hope to surpass the $1 million mark soon.
As of 2023, the company is in business, however, they’ve since rebranded themselves as Nardo’s Natural. Nowadays, they sell a variety of skincare products including eye serums, sunscreens, facial cleansers, facial moisturizers, age-defying serums, hyaluronic acid serums, vitamin c serums, body lotions, self tanners, lip balms, and more. Their men’s line has also grown to include premium beard oils, muscle rubs, revitalizing conditioners, body washes, and more.
In addition to their website, some of their products are also available on Amazon. Take their vitamin C and activated charcoal facial cleanser, for example, it’s actually a best seller on the site. At the time of this writing, it has a four-star rating out of 148 reviews, with many users praising the product for being gentle and effective. That’s not all, several spas across the country also carry their products.
As far as we can tell, however, their spa in St. Petersburg, FL, has closed down (it’s currently listed as “permanently closed” on Google). While reviews have been positive, they’ve only received two while they were open, which makes us wonder how popular the location was.
In addition to that, they have a “premium care” line, which is designed to combat the aging process. Some of the products include a “Forever Youth Serum”, “Night-time Decollete Serum”, eyelash serum, 24 kt gold toner, and a hydration mist with apple stem cells. Depending on what you get, prices range from $25 to $135.