If you were a frequent YouTube user five to six years ago, you’re probably familiar with the name Ray William Johnson. He was arguably the biggest channel on YouTube at the time, and he had amassed quite the cult following. In a format that was relatively new at the time, Johnson would select a few different viral videos and react to them, offering up witty commentary and quips. He was one of the first to create these kinds of videos, which would go on to become one of the most popular YouTube video formats. But what is he doing now?
Ray William Johnson’s Early Life
Ray William Johnson was born in 1981, in Oklahoma City, Oklahoma. He graduated from Norman North High School in 1999, and he went on to attend college. Ray was able to get into the very prestigious Columbia University, where he studied history. He was on quite the standard (albeit ambitious) life track, at the time. After he completed his undergraduate studies, he intended on studying for a law degree. However, during his time in college, Ray took on a hobby. He made small video blogs, which he posted on a personal channel that has since been deleted. Although he must have enjoyed making the videos, he didn’t seem to be able to obtain a whole lot of attention. However, within a couple of years, that all changed.
Ray William Johnson’s Rise to Fame
Starting in 2009, Ray started to publish a brand new series to a new YouTube channel. The series was called =3, and it involved reacting to and offering commentary in regards to different viral videos. He made these reaction videos from his apartment, which gave them a certain amount of charm that viewers found themselves drawn to. Although reaction videos are pretty dime-a-dozen on YouTube today, that wasn’t really the case in 2009. One could argue that =3 largely pioneered this genre of video. The videos steadily increased in popularity until the channel reached its peak in 2011, when Ray William Johnson became the first YouTube channel to reach 5 million subscribers. (This may not seem like much today, where a lot of popular YouTube channels have over 10 million subscribers, but it was quite the feat at the time.)
From there, though, things only seemed to tumble downhill. Ray signed a contract with Maker Studios, which was a YouTube channel network that would allow him to create videos on set, and work with a generally higher budget. He took advantage of this opportunity and started working on a side channel called Your Favorite Martian, which became one of the most popular animated rap/parody channels on YouTube. From the outside looking in, things seemed to be going pretty well. However, in 2012, Ray announced that he was leaving Maker Studios, citing issues with upper management with regards to contract negotiation. After cutting ties with the network, he founded his own production company called Equals Three Studios, which would allow him to continue creating his reaction videos. However, he was forced to give up Your Favorite Martian, which may have contributed to his decline in popularity.
Ray William Johnson’s Decline
By 2013, Ray William Johnson kind of dropped off of the Internet’s radar when he announced that he was ending his run as host of =3. True to his word, he made his final video for =3 in March of 2014. From there, the channel lost a significant amount of public support. A few new hosts were brought on to the channel, and they hoped to capture the original charm of the original videos. However, they never seemed to get it just right. The channel’s popularity continued to tumble, and by this time, several new reaction channels were starting to make a new for themselves. =3 had seemed to have lost everything that made it special before. Still, it has maintained a decent amount of popularity and growth. The channel has 10 million subscribers today, but that isn’t much when you consider that some of the most popular channels have over 20 million.
From there, Ray William Johnson went on to work more subtly in the YouTube industry. Although he no longer worked with the =3 series, he continued to produce more series for Equals Three Studios, like Booze Lightyear and Top 6. He also flexed his acting muscles in a few independent productions, from DiGorno pizza commercials to full-fledged films like Who’s Driving Doug. However, although Ray William Johnson definitely kept himself busy, he sort of fell out of the public eye. He went from regularly broadcasting himself to millions of subscribers to working primarily behind the scenes, which may have been concerning for some of his fans. So, that begs the question: What’s Ray William Johnson doing today?
What’s Ray William Johnson Doing Now in 2018?
How’s Equals Three Studios keeping up? If you’re reading this article, it’s more than likely that you haven’t even heard of this new channel. Unfortunately, that fact alone should be pretty telling as to how well they’re doing. Still, they have 10 million subscribers as of this writing, which isn’t something to scoff at. However, the channel has definitely seen a fall from grace since Ray stopped hosting it. They’re able to pull in a few hundred thousand views per video, but as the YouTube bar continues to be raised by giants like Pewdiepie, Equals Three Studios just hasn’t been able to keep ahead of the curve like they used to.
In many ways, not much has changed for Ray William Johnson. He’s still working on plenty of different entertainment-related projects, and he still is a regular producer for Equals Three Studios content. (He also makes the occasional appearance in the videos, but he’s nowhere near as involved as he used to be.) Ray is currently working on a documentary with Kaja Martin (a former =3 host) that will talk about cable company monopolies. The independent film that he co-starred in, Who’s Driving Doug, should be making its premiere this year. Although he has sort of kept out of the public eye, comparably speaking, he’s still producing a lot of content in a lot of different ways. It’s just a matter of figuring out where to look.