Top 10 Highest Paid Instagrammers – 2024 List

Making one at from home on the Internet is one of the new American dreams. If you can make enough money to support yourself without having to actually go to an office, or listen to a blow-hard boss talk about T.P.S. Reports, you have certainly got it made. If you can make hundreds of thousands of dollars on social media, you’re doing even better. Here is a list of the top earning Instagram stars.

Many don’t list their true net worth for all to see, but using their reach, as well as their price per promotion, we can piece together who the top earners are. They all go beyond what you or I post on Instagram, such as our lunch, or an adorable picture of your cat doing that thing. But Instagram’s reach has extended since its inception in 2010. It’s massive body of users share almost 60 million photos a day, and some people are raking in the big bucks.

Top 10 Highest-Earning Instagram Stars of 2024

Without further ado, let’s take a look at the list.

10. Kendall Jenner – $1.29 Million Per Post

Kendall Jenner is the daughter of Caitlyn and Kris Jennifer. She rose to prominence in the reality series Keeping Up with the Kardashians, which ran from 2007 to 2021. She has also appeared in Kourtney and Khloe Take Miami, America’s Next Top Model Cycle 18, I Am Cant, Victoria’s Secret Fashion Show 2015, and Victoria’s Secret Fashion Show 2016.

More recently, she starred in the reality show The Kardashians, which centers around the personal lives of the Kardashian-Jenner family. Premiered on April 14, 2022, the first season consisted of ten episodes and ended on June 16, 2022. A second season has since been announced and will be released in September 2022.

One of the most popular socialites in the country, she has won numerous accolades including five Teen Choice Awards and an IADAS: The Lovie Award.

She has also walked the runways for many high-end designers during the Paris, Milan, and New York fashion weeks and has appeared in cover shoots for Vogue Magazine. Not only that, but she’s also a brand ambassador for the cosmetics company Estee Lauder.

In 2017, she was also named one of the highest-paid models in the world by Forbes Magazine.

9. Khloe Kardashian – $1.3 Million Per Post

Chloe Kardashian is a socialite and media personality. Since 2007, she and her family has starred in the reality show Keeping Up with the Kardashians. She has also starred in several spin-offs including Kourtney and Khloe Take the Hamptons and Kourtney and Khloe Take Miami. Some of the other shows she’s appeared in include Khloe & Lamar, Dash Dolls, and Revenge Body with Khloe Kardashian.

In 2009, she also participated in the reality competition series The Celebrity Apprentice, where she finished in tenth place. That’s not all, she also co-hosted the second season of The X Factor in 2012 with Mario Lopez.

And like many socialites, she has dabbled in acting. Over the years, she has made small cameos in 90210, Law & Order: LA, and Royal Pains. In 2016, she also hosted her own talk show titled, Kocktails with Khloe, which premiered on the FYI channel.

More recently, she starred in The Kardashians, a new reality series that premiered on April 14, 2022, on Hulu. She also worked on the true crime series Twisted Sisters as an executive producer.

8. Beyonce – $1.39 Million Per Post

Beyonce rose to prominence as the lead singer of Destiny’s Child in the late 90s. Together, they released several international hits including “Soldier”, “Say My Name”, “Bills, Bills Bills”, “Lose My Breath”, “Independent Women”, and “Bootylicious.” Following their hiatus, she released her debut album Dangerously In Love, which spawned two number-one singles, “Baby Boy” and “Crazy In Love.”

Since then, she has released six additional albums, the most recent of which came out in 2022. Some of her most popular hits include “Me, Myself and I”, “Naughty Girl”, “Irreplaceable”, “Deja Vu (ft. Jay-Z)”, Single Ladies (Put a Ring On It)”, and “If I Were a Boy.” She has also collaborated with Usher, Lady Gaga, Future, DJ Khaled, and many other artists.

She has also starred in a number of films including Fade to Black, The Pink Panther, Obsessed, Cadillac Records, and The Lion King. More recently, she directed the musical film Black Is King, which follows the life of a young African prince after he is exiled from his kingdom.

As of 2024, she has more than 274 million followers on Instagram.

7. Ariana Grande – $1.68 Million Per Post

Ariana Grande has released numerous hits including “The Way (ft. Mac Miller)”, “Problem (ft. Iggy Azalea)”, “Bang Bang (with Nicki Minaj and Jessie J)”, “Santa Tell Me”, “Focus”, and “Dangerous Woman.” For her work, she has won numerous accolades including two Grammy Awards, two Billboard Music Awards, nine MTV Video Music Awards, and three American Music Awards.

Not only is she one of the best-selling singers worldwide, with more than 85 million records sold, but she’s also the first and only female artist to have five number-one debuts. In 2016, she was also named one of the most influential people in the world by Time Magazine.

Her most recent album, Positions, was released on October 30, 2020, through Republic Records. A blend of R&B and pop, it centers around themes of endearment, attraction, sexual intimacy, and romantic devotion, and led to the release of three singles—“Positions”, “POV”, and “34+35”. Other noteworthy tracks include “Motive (with Doja Cat)”, “Off the Table (with the Weekend)”, “Love Language”, and “Safety Net (ft. Ty Dolla Sign). A commercial success, it debuted at the top of the music charts in the US and the UK simultaneously.

As of 2024, she has more than 300 million followers on Instagram.

6. Kim Kardashian – $1.69 Million Per Post

Kim Kardashian rose to fame after a sex tape of her and her then-boyfriend was released on film in 2007. That same year, she began to star in the reality series Keeping Up with the Kardashians. Over the years, several spin-offs have been released including Kourtney and Kim Take Miami, Kourtney and Kim Take New York, and more recently, The Kardashians.

In 2021, she also lent her voice to Delores, a sassy poodle in the animated comedy film PAW Patrol: The Movie. She has also appeared as an actress in Ocean’s Eight, Love Advent, American Dad!, Disaster Movie, Temptation: Confessions of a Marriage Counsellor, and CSI: NY, among several other titles.

Outside of television, she also owns several businesses including KKW Fragrance and KKW Beauty. In 2019, she also launched a shapewear company called Skims. Not only that, but she has also released a number of products tied to her name including a mobile game, a photo book, and a variety of clothing.

In 2015, she was named the highest-paid reality star with estimated total earnings of over $53 million. That same year, she was included in Time Magazine’s list of 100 most influential people.

5. Dwayne Johnson – $1.7 Million Per Post

Dwayne Johnson, aka “The Rock”, is considered one of the greatest professional wrestlers of all time. Over the years, he has won numerous events including the WWE Championships, WWF Tag Team Championships, WCW Championships, among many others. If anything, he was integral to the success of the WWE during the late 90s and early 2000s.

Outside of wrestling, he’s also an accomplished actor. In 2001, he made his big screen debut in the film The Mummy Returns. He then went on to appear in The Rundown, The Scorpion King, and Walking Tall.

It wasn’t until 2011, however, that he rose to fame after playing Luke Hobbs in the action film Fast Five, which became one of the highest-earning films of the year. Since then, he has also starred in the sequels Furious 7, Fast & Furious 6, The Fate of the Furious and has played lead roles in the films Jumanji: Welcome to the Jungle and Jumanji: The Next Level. He also lent his voice to Maui in the Disney animated film Moana.

On television, he has also hosted a number of shows including The Hero, Wake Up Call, and The Titan Games. Since 2021, he has also been narrating the sitcom Young Rock, which is based on his own life.

4. Selena Gomez – $1.73 Million Per Post

Selena Gomez started her career as a child actress in Barney & Friends. She later starred in the Disney Channel series Wizards of Waverly Place, which propelled her into fame in the late 2000s.

Since then, she has appeared in many films including Another Cinderella Story, Ramona and Beezus, Getaway, The Dead Won’t Die, Monte Carlo, and A Rainy Day In New York. She also lent her voice to Mavis in the Hotel Transylvania film series. More recently, she starred in the mystery comedy series Only Murders in the Building alongside Steve Martin and Martin Short.

In addition to acting, she’s also an accomplished singer. With her former band, she released three studio albums including When the Sun Goes Down, A Year Without Rain and Kiss & Tell, all of which charted within the top ten on the Billboard 200.

She has also released three solo albums—Rare, Revival, and Stars Dance. Some of her most popular hits include “Same Old Love”, “The Heart Wants What It Wants”, “Come & Get It”, “We Don’t Talk Anymore”, and “Hands to Myself.” As of 2017, she has sold more than seven million albums worldwide.

The most followed actress and musician on Instagram, she currently has 344 million followers on Instagram.

3. Lionel Messi – $1.77 Million Per Post

Lionel Messi is considered one of the best footballers in the world with more than 750 senior career goals.

Throughout his professional career, he has won six European Golden Shoes and seven Ballon d’Or Awards. Not only that, but he has also been named to the Ballon d’Or Dream Team. More recently in 2020, he was given the Laureus World Sportsman of the Year award, making him the first team sport athlete and first football player to achieve such a feat.

In addition to being the captain of the Argentina national team, he also plays for Paris Saint-Germain, whom he’s played for since 2021. Prior to that, he played for Barcelona, which he had joined back in the 2000s.

Like many athletes, he has also received endorsement deals from many companies including Nike, Adidas, Dolce & Gabbana, Tata Motors, Turkish Airlines, and Ooredoo, among many others.

As of 2024, he has more than 358 million followers on Instagram.

2. Kylie Jenner – $1.8 Million Per Post

Kylie Jenner starred in Keeping Up with the Kardashians from 2007 to 2021. She also appeared in the spinoffs Kourtney and Khloe Take Miami and Kourtney and Khloe Take the Hamptons.

In 2017, she also starred in her own reality series Life of Kylie, which ran for eight episodes. Earlier this year, she also starred on The Kardashians alongside her sisters and mother. She also made a brief cameo in the 2018 comedy film Ocean’s 8.

Outside of television, she’s also the owner and founder of Kylie Cosmetics. Previously, she had also collaborated with the fashion brand PacSun, to create a line of clothing. That’s not all, she and her sister had also created an app called Kendall and Kylie that reached number one of the iTunes App Store. In addition to that, she’s received endorsement deals from Sinful Colors, Steve Madden, Nicole by OPI, Puma, and Adidas, among other brands.

In 2019, Forbes Magazine estimated her net worth at $1 billion, making her the youngest self-made billionaire in the world (she was 21 at the time). Not only that, but she’s been named one of the most influential celebrities in the fashion industry.

As of 2024, she’s the second most-followed user on Instagram with 368 million followers.

1. Cristiano Ronaldo – $2.4 Million Per Post

Cristiano Ronaldo is a famous footballer who plays for Manchester United (since 2021). Prior to that, he played for Juventus from 2018 to 2021. Aside from that, he’s also the captain of the Portugal National Team. Throughout his career, he has won four European Golden Shoes, the most by any European athlete, five Ballon d’Or Awards, and seven league titles including the UEFA European Championships and the UEFA Champions League. He’s also one of only a few football players to have made more than 1,100 professional career appearances.

At the age of 18, he made his international debut for Portugal. Within a few years, he had become the country’s all-time top goalscorer with over 100 goals at the international level. Later in 2008, he was promoted to captain of the national team. Since then, he has led the team to win many tournament titles including the UEFA Nations League.

Not only is he the world’s highest-paid athlete, but he’s also the first football player to earn $1 billion. He was also named one of the most influential people in the world by Time Magazine in 2014.