The End Zone Sports Bar and Grill Before Bar Rescue
In 2005, former male stripper and bodybuilder Justin Whitfield left the exotic dance scene and opened The End Zone Sports bar and Grill. Dancing is a lot of fun, Justin says, but you can’t rely on your looks forever and the opportunity came knocking for him to get the sports bar for cheap. Curious locals and sports fans came to check out the new spot, and the business score brought in rave reviews. The End Zone was raking in $100,000 in a month, but as the sole owner, Justin found himself stretched too thin in the business. He brought in his long-time friend of 15 years, Shawn, who is also a former male stripper and an MMA fighter. Shawn was brought in as a co-worker for the bar; Shawn actually sold his truck when Justin needed money for the business. Despite being long-time friends, the two of them did not exactly see eye-to-eye when it came to running a business. Justin feels like Shawn thinks it is more of a popularity contest, so Shawn has let the bartenders drink on the job. Justin also feels like he does far more than Shawn. Further aggravating the problem, the owners’ issues have trickled down to the staff. Now, with all the fighting, the bar is decaying and customers are fleeing from the chaos. The End Zone has fallen more than $200,000 in debt, and if Justin and Shawn cannot iron out their differences, they stand to lose their livelihood.
The End Zone Sports Bar and Grill on Bar Rescue
Katy, Texas, sits 29 miles west of downtown Houston and is known for having a rich sports culture. This fast-growing suburb is located within 20 miles of more than 10 professional and collegiate stadiums. The city has a population of 109,000 residents with a median income of $54,000, but The End Zone fails to catch this young urban crowd. Jon Taffer and his experts pull up to the front of The End Zone. The End Zone is completely abandoned, but Jon points out that there are 1,400 sports bars in America named “The End Zone.” You want to give your bar an original theme and name, but unfortunately, culinary expert Vic Vegas feels like there is nothing that draws him into The End Zone Sports Bar and Grill. The front doors look like the door of an apartment, and because it is in a strip mall, it blends in. Mixology Expert Kate Gerwin agrees with Jon; the majesty of advertising is lost in the otherwise deserted strip mall.
For recon, Jon sends in three of his spies, one of which is a draft beer professional, one who works in a bar, and another who knows the local area well. The recon team enters the 4,200 square foot space featuring a U-shaped bar with 16 beers on tap, two service wells, and an empty stage. Inside, the staff seem more occupied with talking to each other and taking drinks from the shelves for themselves than they are concerned with serving. There is no design or theme on the interior, and a partially hidden draft system. To make things worse, there is a soffit above the bar that is used for storage of liquor. The place has no food credibility; a sports bar connects you to the game, and there is no connection in this bar. The owner, Justin, is walking around and having a beer. Justin has actually neglected his taxes so now the bar has a $100,000 tax lien against it. Jon also explains that Shawn used to strip with Justin, which is how the two know each other.
Stephanie, Shawn’s wife and also bartender, and Dana, Justin’s wife and also bartender, sit with their husbands separately. Jon points out that there is friction between all four of them. Taylor, another bartender, is sent off to manage tables that are outside of her zone. The recon spies order two beers, but the state of the bar is a mess; there are bottle-caps and straws everywhere. The beer does not taste good and even tastes sour, which Jon explains is because of the system not being maintained and cleared consistently. If you don’t have great beer in a sports environment, you have nothing. The spies order a burger, pizza and wings; the kitchen is also a huge mess and covered in filth and dirt. Vic says that they will make people sick, and cook Kevin is not using gloves to work with the food. The cook also opens the refrigerator with his bare hands, then goes to work touching raw chicken. The raw meat continually cross-contaminates; inside the fryer with the chicken wings, foam and filth bubble up to the top of the surface and this means that the oil has not been changed in a month.
Another bartender, Kiana, has had about 4 to 5 drinks, which Kate says that the bartenders are responsible for being sober so they can manage the money coming into the till. Kiana then puts her foot up on the bar and falls over. She cannot even stand, and this type of employee interaction in front of customers is incredibly unprofessional. In the kitchen, Kevin has committed more than 6 health code violations during the preparation of the meal. Jon is infuriated about the health code violations and actually calls his recon team, instructing them to not eat any of the food. However, Jon’s call comes in too late after one of the spies eats some of the pizza. J.T, the spy, spits out the pizza into a napkin and the recon team sends their food back to the bar.
On the stage, a male stripper steps up onto the “main stage” at a sports bar and performs a strip tease. Jon and his car full of experts have their work cut out for them, and Vic and Kate are repulsed. When you go to a bar and a male stripper comes out, you feel awkward and like you never had the intent for going up to a strip club. Justin, the bar owner, steps up on the stage and starts strip teasing as well, and most of the clientele ends up leaving. Jon makes a comment that The End Zone “is dealing with the wrong balls here.” Taylor, a bartender, then says that she works for Justin and not for Shawn. Jon and his team of experts step into the bar finally to gather the staff and the owners and set to work to correct the bar. Taylor and Stephanie get into a fight about this confrontation, which Jon has to break up.
The End Zone Sports Bar and Grill Now in 2023 – The After Bar Rescue Update
Before appearing on the show, the bar was struggling due to various issues including poor management, lack of customer service, and inadequate food and drink quality.
After Taffer and his team stepped in, The End Zone Sports Bar and Grill underwent a complete overhaul. The team revamped the bar’s menu and decor, implemented new management strategies, and provided training to the staff to improve customer service.
The transformation was nothing short of dramatic and initially, it seemed like the rescue attempt was successful. The customers were happy with the changes, particularly in terms of enhanced food quality and improved ambiance.
Over time, however, they began to face various challenges, Many of these issues stemmed from internal conflicts amongst the staff and management. Not only that but some long-time patrons were unhappy with the drastic changes made to their local watering hole. They did not appreciate the new menu and missed the old environment, leading to a decline in customer loyalty.
Unfortunately, these challenges proved to be too much for The End Zone Sports Bar and Grill. Despite all efforts by the Bar Rescue team and the initial positive response from customers, the establishment was unable to sustain its operations in the long run. A few months after the episode aired, The End Zone Sports Bar and Grill closed its doors permanently.
As of 2023, there is a new bar in its old location called Player’s Sports Lounge.
If anything, the story of The End Zone Sports Bar and Grill serves as a stark reminder that maintaining a successful bar or restaurant requires continuous effort, adaptability, and strong management. It also underscores the importance of understanding and meeting customer expectations consistently.