Tuesday, July 9, 2024

Plush 2024 Update – What Happened After Bar Rescue

Plush Before Bar Rescue

bar rescue plush owner
Bruno Smoje

In 2003 former restaurant manager Bruno Smoje opened Plush and took in his then-wife Shari as manager. The two worked well with Shari on the front while Bruno managed the business side of things, and Plush was a hit amongst the locals of Glenside, Pennsylvania thanks to its nightclub vibe. The bar earned a lot of praise from the patrons and Bruno was able to take home $15,000 weekly.

Later on the stress in handling Plush strained Bruno and Shari’s marriage and arguments became a norm right within earshot of the employees and patrons. The two divorced in 2013 and after Shari left Plush the patrons followed suit. Bruno became a wreck and lost all motivation in properly running the business.

Now Bruno was left with a growing stack of bills, a dilapidated bar, and uncontrollable employees. The only option left on the table was a call for Jon Taffer and Bar Rescue.

Plush on Bar Rescue

Plush was situated right across the historic Keswick Theatre yet the bar failed to attract the pre and post show crowd into its fold thanks to its bland and uninviting exterior. The furniture inside the bar were mostly torn and neglected, and the kitchen was just as equally messy. Bartenders were free to take shots themselves as Bruno also chugged down bottles of beer while personally manning the kitchen.

bar rescue plush old exterior
The old exterior

For the recon Taffer crammed 200 customers into Plush and Bruno was too busy cooking dishes instead of fulfilling his role in the front lines as a leader. The lack of a POS system forced employees to manually write orders on notepads which slowed down transactions to a crawl. Some of the customers had to reach over the counter to serve their own drinks themselves as the bartenders moved at a snail’s pace.  Taffer then entered Plush with Shari and almost immediately she and Bruno clashed, forcing the Bar Rescue host to intervene and the owner kicking them both out of the bar.

Taffer returned the next day and reminded the Plush employees about what’s at stake. Bruno was reassigned to the bar area while bartender Chris was put in the kitchen as the front lines needed a manager. Expert bartender Mia Mastroianni tested the mixing time of the staff and noted that they needed a lot of improvement. Culinary connoisseur Nick Liberato taught Chris and Bruno how to cook Italian rice balls called arancini. He also introduced the technique of sweating, or the slow heating of vegetables with a little amount of butter or oil to draw out the flavors and intensify the dish’s taste.

For the stress test Shari was reinstated as a temporary bar manager much to Bruno’s chagrin, but it was Taffer’s way of teaching the man how to put aside emotion and be professional for the sake of Plush. The patrons for the test were composed of the pre-show crowd hence the employees had to move lightning-fast as the guests only had an hour to eat and drink their fill. Most of the customers loved seeing Shari back in Plush but Bruno still looked at her as if she was a curse. While the bartenders mixed in pressure Chris was all smiles in the kitchen as he cooked up excellent dishes and enjoyed his new post. Unfortunately his efforts were hampered by the lack of a POS system which had the dishes go cold before they could reach their intended tables.

After the test Taffer convened with the experts for Plush’s new concept. Given the time pressure of the pre-show crowd Mastroianni suggested cocktails that only had a few ingredients while dessert drinks were ideal for the post-show patrons, and Liberato’s food ideas revolved on homemade pasta to reinforce Taffer’s blueprint of an Italian bar. The next day Taffer sat with the Bruno and Shari and used his own divorce as an example on how to properly bury the hatchet. The two promised to work well and not bad mouth each other for the sake of their daughter Claudia.

bar rescue plush new exterior
The new exterior

The renovation tore down Plush and from the ashes rose Osteria Calabria Bar & Café Italia. The previously-bland façade was now splashed in vibrant colors, and the benches and plants helped make the bar a bit more noticeable. The interior was given new furniture with one side of the wall painted with a mural of Calabria’s beautiful coast. The former wooden countertop was replaced with smooth marble, a new beer tap system that poured a cold one in the right temperature, and three Revention POS systems made the handwritten ticketing process a thing of the past.

Plush Now in 2024 – The After Bar Rescue Update

Taffer and his team redesigned the bar’s interior, rebranded its image, and introduced a new drink menu during the episode. Not only that but they also provided management training to improve business operations and customer service.

Things weren’t smooth sailing, however, even with these changes. If anything, the bar continued to be plagued with problems, one of the main issues being a persistent negative reputation. Customer reviews were also generally poor with complaints on service quality and ambiance being common themes.

Over time, the bar also reverted to its old ways. The staff reportedly refused to implement many of the changes suggested by Jon Taffer and his team, including maintaining the new drink menu and improved customer service standards.

The final blow for Plush came when it faced legal trouble related to unpaid rent and liquor licenses. These financial issues led to the nightclub’s eventual closure within a year after their appearance on Bar Rescue.

As of 2024, there is a new restaurant at their old PA location.

Anthony Coyle
Anthony Coyle
I write about anything and everything that catches my fancy, but mostly I try to provide the answers to the questions our readers ask every day. I'm also the guy who's always glued to an LCD screen of some sort.


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