Monday, September 16, 2024

Technology Enabled Clothing 2024 Update – See What Happened After Shark Tank

Before Shark Tank

beforeScott Jordan is a non-practicing attorney who built himself a business empire. Jordan’s empire, named SCOTTeVEST, has an innovative line of clothing that put it on the map. Technology Enabled Clothing, or TEC, is a line of internal pockets that were specifically designed to protect a person’s phone or other portable electronic device. This garment is capable of being incorporated into any vest or jacket and its purpose is to provide saver transport and even a faster trip through airport security.

As of right now, this patented technology is only used in Jordan’s own retail business, but what he really wants to do is license the patent to other famous outwear manufacturers. He is fairly confident in the fact that this new invention of his will be a hit, because his ScottEvests are already widely popular among the technology fanatics. However, he needs someone that has the right connections to help him get the licensing deal he has been lusting after. So he decides to take TEC to the Shark Tank, hoping to strike a between one of the widely famous businessmen and women.

During Shark Tank

Upon entering the Shark Tank, Jordan named his price of $500k in exchange for a 15% share in Technology Enhanced Clothing. Jordan then begins to explain to the Sharks how he is a “gadget guy”, meaning he loves technology and is always carrying it with him. Whether it be his cell phone, tablet, or digital camera, Jordan always has a lot of equipment to carry around with him. What makes that even more of a hassle is that he is also a person that travels a lot, which can become tiresome when you have so many things to carry. That is why he invented TEC, which has been carefully designed to house all of these different pieces of technology. The way that the vest was designed allows a person to carry almost anything within the pockets without having it look bulky or feeling unbalanced. In addition to that, some of the pockets are also made out of a fabric that allows you to access your touchscreen smart phone without even taking it out of your pocket. There is also a specific section for your earphones to go so the wire doesn’t tangle.

TEC is a patented design that Jordan has the intention of licensing to every outwear manufacturing company. He is more than confident that this will become a brand that is recognized worldwide because it is going to revolutionize the clothing industry. It is even his belief that TEC is going to be a billion dollar success.

Robert Herjavec is the first Shark to speak up because he was flipping through a magazine the other day and saw an ad for a similar product. Jordan then begins to explain to the Sharks that he created a retail business based off the premise of selling technology enhanced clothing. The reason he started that company was to prove the popularity of this particular type of clothing and has been running it for a handful of years now. However, now that he has the patent for his design, he wants an investment so that he can start to licenses it to other registered brand names. What Herjavec wants to know is how the sales look for these techy pieces of clothing at ScottEvest. Right now they have made around $5.1 million and are on track to net about $12 million by the end of the year.

However, with that being said, Jordan makes it very clear that he has no interest in selling a part of his retailduring business. What he wants is to license the intellectual property to other well known brands of clothing because he is looking at the billion dollar picture. This rattles Kevin O’Leary’s cage. He accuses Jordan of being greedy for not packaging the patent with a stake in the business, but Jordan claims that he is only being a business man like O’Leary himself.

Daymond John comments on the fact that he has seen other pieces of clothing that have a similar concept in regards to the headphone feature incorporated into TEC. What he wants to know is what exactly makes TEC so different that it was able to receive a patent. Jordan then reveals that those brands infringed on his patent which led to a legal battle that he ended up winning. So far he has settled with 11 large brands such as North Face, Ralph Lauren, and Under Armour. From these settlements, Jordan is receiving a royalty stream as compensation.

This knowledge lights a fire under O’Leary who tells Jordan that he needs him because O’Leary knows how to sue people. However, he isn’t happy with the fact that he is only being given a little taste of the company. He wants a bigger piece of the pie, but Jordan insists that he doesn’t need any additional help with his retail company. Mark Cuban moves discussion in a different direction though, asking what exactly Jordan has a patent on. It is then explained to him that it’s the design that allows wires to go through the clothing that is patented. With this in mind, Cuban flips his lid and goes of on a tangent about how stupid it is that people can get patents for something so silly and then sue over it. O’Leary begs to differ, thinking that it’s brilliant.

Chaos then erupts within the Shark Tank because Cuban and John are fired up now that they have the knowledge that Jordan was formerly a lawyer. They both think it’s unjust, but Herjavec steps in to commend him for his work. He says that it was smart of him to have such a good idea, patent it, and then defend it when it was infringed upon. But Herjavec doesn’t want to go in on just the patent, he wants in on the ScottEvest company because he believes that it could grow into the billion dollar picture. So he puts an offer on the table. Herjavec offers Jordan $500k in exchange for 15% of the company, not just the patent. This offer clearly offends Jordan though, because he asks Herjavec if he is insane for offering a half a million dollars on a business that is making 5 million.

during-2 Jordan explains that all he wants is their business connections and their money. After making this comment, Barbara Corcoran finally speaks up to say that he must be an absolute pain to work with. She doesn’t believe that he is a person she herself could work with, which is why she decides to drop out. Cuban also decides not to invest because he doesn’t think that this brand is going to build because the next big thing in the world of technology is wireless devices. He argues that he can make a brand that is similar to TEC, but have it be based off of bluetooth instead of a vest geared toward wire applications.

All of the Sharks seem to be put off by the rude attitude that Jordan is presenting, but O’Leary can sympathize. He does think that Cuban has a point in regards to wireless technology, but he still believes that Jordan is doing a good job in growing his current brand. So what he decides to do is to make the same offer that Herjavec made, allowing Jordan to pick between the two of them.

Jordan decides to step away from the tank for a minute to call a member of his advisory board, who also happens to be the co-founder of Apple. While on the phone, he explains the offers and asks what he thinks he should do. When he returns to the Shark Tank, he tells them that he was advised not to take the deal because it’s too low an offer for such an established business. After that, things get heated again between Jordan and the Sharks because of his blatant disrespect. In the end, Jordan points to both O’Leary and Herjavec to tell them that they are out because he doesn’t need them. John is outraged that he just wasted all of their time, but he still walks away without even uttering an apology.

Technology Enabled Clothing Now In 2024 – After Shark Tank Update

More drama ensued after the episode aired. Mark Cuban took to Twitter, where he made it very clear that he believed Jordan was a “patent troll” and that he actually promoted Aye Gear, a copycat of ScottEvest. Not only that, but they also went head-to-head on podcasts and blogs, with many followers taking sides.

Despite that, the company seems to be doing very well. Within a year of appearing Shark Tank, their sales had gone up to $20 million. They also filed a lawsuit against Aye Gear for infringement.

Not long afterward, they announced a new version of the TEC jacket that included embedded speakers in the collar, detachable sleeves, and solar panels on the shoulders for on-the-go charging. As of 2024, they still offer jackets. If anything, they’ve expanded their products significantly. Nowadays, they also offer Tropiformer Jackets, Tropiformer 3D Jackets, EDC Jackets, and Revolution Plus 2.0 Jackets, all of which come with pockets in addition to many other features.

revolution plus 2.0
The Revolution Plus 2.0 Jacket is 100% polyester and comes with 26 pockets

Take the Revolution Plus 2.0 Jacket, for example, it comes with removable sleeves and pockets that can fit up to a 12.9” tablet. Even the hood is removable! For those who are interested, it’s available in six sizes (S, M, L, XL, XXL, XXXL) for $379.

In addition to jackets, they also offer a variety of vests, tees, hoodies, windbreakers, and button-up shirts, all of which come with pockets.  And they’re not just for men; they also have a women’s collection, which consists of similar products. There are also gender exclusives such as the Daisy Dress, which comes with eight pockets and retails for $119. Accessories such as hats and masks are available from their site as well.

womens collection
They offers dresses, skirts, and skorts for women

As far as prices go, their products range from $29 to $300+. At the end of the day, it all depends on what you get. For example, their jackets will be more expensive than their shirts and cardigans. They do have an outlet section on their site, however, where you can snag some deals. For instance, at the time of this writing, their Veronica V-Neck Tees are marked down from $50 to $14.99.

Jordan’s boisterous demeanor doesn’t seem to have changed, however. In 2017, he was forced to resign as CEO after calling viewers of Fox News “fucking fools.” He later regained ownership of the business in 2019 after getting a $2 million loan from the bank, which he used for TV ads.

While their sales went down 50% during the Covid-19 pandemic, their yearly revenue is still in the millions. As of 2024, Jordan has an estimated net worth of $65 million.

Alyssa Ralston
Alyssa Ralston
Alyssa is a freelance writer who lives in Philadelphia and is an English student at Temple University. She enjoys traveling and making new experiences, but spending a night at home with a good book is equally as pleasant.
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17 COMMENTS

  1. Alyssa! Thank you so much for writing this piece! We love it and the detail! In fact, it’s being embedded on our website as one of the top articles to read about our time on Shark Tank! — Gavin, SCOTTeVEST

  2. • Scott’s Tec products are mostly exceptional. As an international customer I have bought many of his jackets personally, and traveled the world in them many times and was even given a special edition version by Microsoft a long time ago. I cannot count the number of times I have had TSA types globally pull me up just to ask me about the jacket.

    • My first jacket was actually a gift from a friend in law enforcement that I suggested Scott’s jacket to specifically that was so impressed, he gave me one, so is the appreciation of his products. As a tech reviewer, I have suggested very few products compared to those I have not, but Scott’s clothing is a welcome exception. I even lost a jacket in a divorce with the ex-refusing to let go of one of my jackets (and we even still speak).

    • Based on my follower base (187,000 on twitter, and another 50,000 on other parts of social media) the biggest issue I hear and the reason why I have not bought or suggested his products anymore is the lack of color choices in the travel jacket vest range.

    • If I was in a position to invest (as a 20 year product development veteran) or as a creepy shark, Scott’s decision to not do cammo products anymore, means he has lost a YUGE! opportunity in parts of the military, and law enforcement, and consumers that either like cammo or have to wear it.

    • I hope Scott re-considers, and introduces multiple colors of cammo in the future especially in the travel vest range.

    • Long may ScotteVest reign.

    • I hear where you’re coming from but I have say that personally I think it’s outstanding that Scott is refusing to produce “cammo” products anymore. That is a dividing line presumably based on principle which I can really get behind. Good for him!

  3. I remember that episode and being surprised at the time that the sharks were so obtuse in their appreciation for what was being offered, and how successfully it already was. A couple years down the road I’ve become used to that (!) About Tec products, this has been predicted for at least 25 years and is almost overdue. I’m wondering about voice control and OLED tech on sleeves etc. There is a lot that can happen and I wish Scott all the best going forward!

  4. Who in the world would want so many gadgets attached so close to their body? Emitting who knows what? Sorry not a smart invention when people are trying to be healthier, goodluck! I’ll pass.

  5. Imagine the weight of carrying all that stuff around. And then getting banged in the front if someone bumps into you, from the front, sides, etc. Besides, wireless is out. I use wireless ear buds/headphones all the time. Cant do without. Vest is becoming a joke. For that reason, I’m out.

  6. It’s one year too late but nice job Alyssa. Congratulations on this piece.You are also in the same graduating class as my son. Awesome start to your career. Best of luck.

  7. Clearly the business is still booming, even though the Sharks were not impressed with Jordan at all.

    Huh? The “Sharks” absolutely were impressed — that’s why two of them wanted to invest in his business. The thing was, they were much more interested in investing in his retail business than in his patent-troll business. He wasn’t interested in selling (and/or didn’t agree with their valuation) and no deal was made.

    One thing I found interesting that was missing from the negotiation (or the broadcast) was whether his apparel business would be paying a licensing fee to his company that owned the technology patents. If so, then buying a piece of the patent would have given them a piece of the revenue of the apparel company which they clearly thought was a business that would grow.

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