Before Shark Tank
What the two came up with was Ride-On Carry-On. The premise for the product is pretty simple and arguably more convenient than pushing around both a stroller and a suitcase. The Ride-On Carry-On is a basic child’s chair that attaches to any suitcase that has wheels. This way all you need to do is strap the product onto your luggage and you have your two-in-one suitcase and stroller. The chair also has a seat belt of sorts to make sure your child is securely held in place. There is also an attachable table that can be connected to the chair, which would allow your child to hold drinks or perhaps a toy to keep them entertained while waiting to board the flight. And the most convenient aspect of it all is that the Ride-On Carry-On can be neatly folded and stowed away into the overhead cabinet of any aircraft.
Since the creation of their product, Randy and Darryl have made decent success with their sales. In fact, they have received so many orders that their supply of chairs has run out and they now need an investor to help them mass produce the Ride-On Carry-On’s so they can sell them in retail locations. That is why the couple decided to bring their pitch to ABC’s Shark Tank, hoping that one of the Sharks would see the potential in their product and give them the investment they need to get their sales going again.
During Shark Tank
Randy and Darryl enter the Shark Tank seeking a $50k investment in exchange for 25% of their company. As Darryl moves into their sales pitch, her husband demonstrates common airport struggles that people with children may encounter. He holds two bags on each of his shoulders while fussing with the life size child doll in her stroller. While maneuvering around his luggage and the stroller, it is clear that Randy is struggling pretty badly, which is supposed to replicate what real life people do in airports. Once the stroller has been collapsed and put away, Darryl brings out the Ride-On Carry-On. The seat is attached to a suitcase that has wheels and according to her, it can safely hold a child that is anywhere between 8 months and 5 years old. Once your destination has been reached, all you need to do is fold the chair and put away in any overhead bin.
Daymond John brings things back to sales and asks what kind of numbers they saw over the last year. They sold about 2,000 units for $39.99 each. To make one of these chairs only costs $7 dollars, which means their profit margin is pretty outstanding. They also have a patent for their product, which they had to take out a mortgage on their house to attain. However, they do not have any debt because they paid it back with the profit they made on the chairs. What they plan to do with the $50k is to get their brand out there and to enhance their website.
Despite what the Lenzes want, Kevin O’Leary believes that going into retail on their own would be a “slaughter fest” and Jeff Foxworthy thinks it would be a good idea if they licensed the chair idea to a luggage company so that they could build the chair into a suitcase itself. Darryl argues that someone is less likely going to want to buy a brand new expensive piece of luggage when they could simply buy a more affordable attachment instead.
Bringing the conversation back to numbers, John asks what their inventory currently looks like. As of right now the Ride-On Carry-On is sold out with 2,000 orders in pending. So they definitely have some sales already lined up, but Foxworthy steps in to say that even though they have a great idea, this isn’t the kind of business he is really familiar with so he can’t invest for that very reason. Next to make his decision is Herjavec, who believes that what they need is not an investment, but rather a licensing deal with a luggage company.
Barbara Corcoran is the first to put an offer on the table. She is willing to give them the $50k for the 25% eq
are spot on as she gives them exactly what they asked for. She just seems to shrug the comment right off because she believes that the product has some real potential and that all they need is some help with marketing. O’Leary puts up a counter offer, stating that he will give them the money for 20% equity, so long as they stop selling the chairs on a retail market and instead find two of the top luggage company that take up 80% of that market. After Corcoran and O’Leary try to make their cases and appeal to the Lenzes, the pair ultimately end up decided to accept Barbara’s deal. That means the couple walk away with the exact offer they walked in looking for.
Ride On Carry On Now in 2018